How Marketers and the Media Hide the Truth in Their Wording

Words hold power which the elite choose to use for deceit and profit

Marketing is a term that goes unnoticed nowadays.

We’ve come along way from its Latin origins and much has changed. It wasn’t until the 17th century that the term established a stronger presence in our community following the rise of the New World Order.

At its essence, the term referred to merchants or market places. A place where traders would exchange goods for a small profit for their service. Today marketing is an essential tool, along with sales, for anyone who wants to succeed in the corporate system.

Increasing profits is all that matters and the greatest weapon of all is the human mind. Once you plant the right seeds in the minds of people, they will keep growing as long as they are watered. Hence the constant need for new campaigns, even by the wealthiest and biggest corporations.

Edison vs Tesla

In the scientific world, a good example to consider is the epic battle that took place between Thomas Edison and Nikola Tesla.

Edison is regarded as one of the top inventors in modern times. A title I find him undeserving of and here’s why:

Edison’s idea of failure to succeed seems more like looking for a stroke of luck. When you aimlessly experiment without a clear idea first, you will fail miserably until you won’t. While Edison was busy studying a way to make electricity the most profitable source of income for his elite friends, he was faced with a serious rival with very opposing ideas.

Tesla was unpopular and weird because of how the media portrayed him, or better yet, how Edison portrayed him to the public. Even though his work is of the highest calibre, people never had any trust in him or his work. His core philosophy was that we had enough knowledge to ease our lives using the limitless powers that nature provides.

While Edison was busy failing, a better idea came to his mind which meant to bring down his competition. He was a master of public relations and marketing. Instead of putting in quality work and improving his inventions, he devoted much of his time to destroy the image of Tesla and others.

We can talk about the live animals he tortured and sacrificed in broad daylight pretending Tesla's inventions or the articles he wrote to diminish his ideas. On top of all that, he was well connected with many big players, including the Rothschilds, who controlled a major part of the media, making Tesla an easy target.

Educational books teach us that Edison was the inventor of the light bulb. What these books leave out are the conditions under which that happened and of course, the many instances a lightbulb was found in our past, that could be traced back to Sumerian times.

Another one of his rivals, this time from the UK was Joseph Swan. As soon as Edison understood that he is beat, he launched a marketing campaign to show the world that he was the first inventor of the light bulb. Of course, Swan sued Edison and the resolution was that they would become partners and merge in their newfound company, Edison & Swan Electric Light Company.

In Food

Kate Cooper delivered an eye-opening Ted Talk about the techniques used in food marketing.

"My job is to make you want it, crave it, need it. To make you think that it is the best invention since sliced bread." — Kate Cooper

Everybody believes what’s on the label. The power of any marketer lies in the words they sell to the public.

Words like Organic, 100% natural, butcher’s choice give you a sense of security. But it turns out they don't mean much.

Farm fresh can be translated into “concentrated animal feeding operation”. That doesn’t sound good on a label and more importantly, it doesn’t sell, hence the term “Farm Fresh”.

After world war 2, food was scarce and mass farming gained popularity to produce more at a lower cost. Since then, we’ve managed to use more animals in smaller spaces. But marketers don’t want you to know that. Instead, they choose their wording, edit pictures to give them that element of deceit.

A marketers’ job is to build your trust so that you blindly believe in what they’re selling. The terms are selected to give you confidence that the end goal is progress and development, leaving out important details on what this progress actually is. Misinformation at its best.

"The power of willful ignorance cannot be overstated. This is systemized cruelty on a massive scale and we only get away with it because everyone is prepared to look the other way." — Kate Cooper

Elon Musk & Bill Gates

Elon Musk idolizes Edison even though he took it upon himself to use Tesla’s name and invention to establish his company.

Although he appeared to be a saviour for our time, he began to slip into stranger inventions. The one that concerns me the most is Neuralink. My problem with Elon is the way that he speaks. I understand that he has a lot of information stored up there but his answers can go in one of 2 ways:

Either an excess use of technical terms, which sound intelligent, yet show his failure to explain things in simple terms. The other type of answer you get is one that makes things seem to simple to a point were we disregard their importance and take them with humour.

One of the keynotes he gave about Neuralink gave me the creeps. He described it as a chip with hanging electrical cords that are implanted in our brain. Now, why the fuck would anyone want that?

The promise of Neuralink is to improve cognitive functions among other things. Have we really reached the point where we will believe anything anyone says because they sit on top of the pyramid?

Bill Gates tops my list here. His bizarre interest in the medical world baffles me. I don’t need to discuss his lack of experience in the field, instead here are some of the things that can shed light by looking at his past unpublished results.

Polio vaccines caused 48,000 kids in India to suffer neurological damage and become permanently paralyzed. In Chad, the meningitis vaccine had similar repercussions.

The Gates and Melinda foundation used poor children, mostly in Africa, as guinea pigs. The damage they’ve caused is irreversible. Of course, we never hear that because what’s a pour country going to do against the might of Bill Gates.

It's not hard to see the Eugenics work Bill has been working on, even his father before him. His dad's involvement in the Nazi holocaust is public knowledge. The family has a history of working with these programs to study, modify and gain population control. It's not a coincidence that this is one of his favourite topics to discuss.

Recently, Bill has gone even further with his new idea, along with Harvard, to spray dust in the stratosphere to cool down the planet and reduce global warming. This experiment which I have strong feelings will not materialize anytime soon, will lead to blocking out the Sun’s light from entering our atmosphere. A catastrophe waiting to happen.

What the future holds

Now that space exploration has gotten better players, we’re now sold on the idea of going to Mars and setting up camp on other planets. But fear not, NASA still hasn’t figured out a way to dig holes on the Red Planet. One of many setbacks these futurists will face on their travels.

Ads will be part of the new normal as newer methods of mind control take shape. We’re living in a world focused on selling things nobody needs. Youtube ads have turned into full-blown documentaries and social media platforms are getting better at targeting you by knowing you deeper than you know yourself.

Unfortunately, most of us find it too daunting to question things and formulate our own opinions which leave us with the easiest solution: Conform.

We choose to be the sheep we claim not to be.

The next time someone sells you the greatest invention ever, take a pause and consider the value of what you’re buying.