How I Started A 5-Figure Business Using Just an iPhone

Humble beginnings
2 years ago, I was a broke University student living in Singapore, one of the most expensive cities in the world.
Double-whammy.
I had some experience in the martial arts, so I lucked out and got a side-gig teaching beginner’s boxing for 50 bucks a pop. The gym I taught at was a short bus ride away from school, so twice a week after lectures were over I would hop on said bus to conduct classes of my own.
Teaching was a novel experience, and I enjoyed it more than I thought I would. The students were eager to learn, and the owner was inviting. It was during one of those evening classes when I noticed just how big the training room was.
“I bet we could comfortably host a small tournament here.” I mused during class, cheekily ignoring the exertions of two dozen students.
After the class was over, I approached the owner of the gym and suggested that we could use the mat space to host a grappling tournament. He liked my pitch, and the rest is history.
Over the short span of 18 months, Singapore BJJ Open (SGBJJO) has become Singapore’s largest grappling tournament. We routinely attract over 200 competitors from all over the region. For our last tournament, we even had a small team fly in from far-flung Kazakhstan to compete!
Business-wise we broke mid-5 figures in revenue for 2019–100% of which has been reinvested back into the company. A modest amount to be sure, but it’s good to be in the black when so many other startups crash and burn within 2 years of inception.
Giving our quick rise and our status as Singapore’s premier grappling tournament, it may surprise you to know that SGBJJO has extremely simple beginnings.
And I mean really simple.
SGBJJO was started using just an old iPhone SE.
Nothing else.
Here are two mindset shifts that helped me make the best of my situation.
#1 Know That Perfection Is An Illusion
“Move fast and break things.”
— Mark Zuckerberg
“Move fast and break things.”
It’s one of my favourite quotes, and the unofficial Facebook motto (they’ve recently changed it, but I like the ring of this one better. It‘s just….scrappier.)
For a startup, creation speed is key. You can’t expect your features to be perfect before your product is launched, otherwise, it’ll simply never get launched. Perfection is an illusion that everyone chases but never attains.
I read in a book somewhere that its best to launch your product when it’s 75% ready, and I fully agree. Improvements can be made along the way. I mean, how many app updates for “bugs and improvements” do you receive on your phone without knowing that the bug even existed in the first place?
Exactly.
Here’s a personal example.

This was the very first image I used to promote Singapore BJJ Open.
Notice the generic stock image and our old company logo. They were both made by a friend of mine who’s an amateur designer. Was this the best photo with the perfect design to introduce our brand to the world? Hell no!
However, it was cheap and quick to make — and more importantly, it got the job done. The word was out. People knew we existed — buckle up, a new tournament is in town.
Throughout the 2 months leading up to our first event, I would upload similar content with catchy quotes on them to drum up interest.
You see, I faced a classic Catch-22:
I needed pictures to advertise my first tournament — but since it’s my first tournament, I had no pictures!
Using generic images allowed us to get our social media accounts up and running. We generated a good amount of interest in a short span of time, eventually ending up with slightly over 70 competitors — a great number for a pilot event!
Not bad for a tournament that was marketed entirely using stock images.
#2 Adopt An Abundant Mindset — What You Have Is Good Enough
Now, why did I choose to use the iPhone as my work device? Again, the answer is simple.
It was the only device I had.
Like I said, back then, I was a broke University student. I had to make do with what I had, and what I had was old iPhone SE. It was a basic phone, all things considered. It was tiny and outdated. The world had moved along since it was created.
I would frequently get comments like “your phone is so cute!” and “isn’t it time for an upgrade?” People thought it was underpowered, unfashionable and dated — this being the same device I used to kickstart a 5 figure company!
People thought my old phone was somehow lacking — that there was something wrong about it, that it’s not good enough.
I, however, had a different view.
I thought my phone was a technological masterpiece.
A little more than a decade ago, if you told people you could access the internet with something small enough to fit in your jean pocket, you would get laughed out the door. Now everyone has a smartphone capable of exactly that. Many features that were impossible just a decade ago are now being taken for granted.
So what if the pictures taken using my phone wasn’t of the best quality?
I used them to market my event anyway.
So what if my phone was small and cumbersome to type on?
I replied to my business emails anyway.
A lot of us get into the mentality that we need the best, state-of-the-art equipment to get work done.
In my experience, that’s simply not true.
Like we went through in the first point, if we waited till the conditions are perfect to start work, its more than likely that work will never get started.
Instead of adopting a mentality of lack, I adopted a mentality of abundance.
The cost of starting a business or producing content in today’s digital age is dramatically lower than it’s ever been. The processor in the iPhone is millions of times of times more powerful than the computer that first took the US to the moon. Yes, the moon, my friends… If I wanted to produce a long form video show to mirror my vlog, and a radio show to mimic my podcast, and billboards to mimic my images on Instagram, I would have to spend millions of dollars just 20 years ago. Today, the barrier to entry is practically zero. If you have a smartphone and access to the internet, you are in the game.
— Gary Vee blog
Read that again.
The processor in the iPhone is millions of times of times more powerful than the computer that first took the US to the moon.
Despite that amazing fact, there are still many with a mentality of lack. They think what they have isn’t good enough to market their blog, to grow their business, to get to writing.
Let me tell you something: the mentality of lack stems from insecurity. People deflect responsibility to their gadgets because they’re afraid. They’re afraid they’re not good enough to cut it, so they’d rather put the blame on something else — like their equipment.
I had classmates in school complain that the reason they couldn’t hand up their English assignment in time was that their 2017 MacBook Pro was too slow. In the meantime, there were astronauts in the 60s who literally flew to the moon using equipment that is way more subpar than your Macbook.
Don’t get it twisted up, my friends.
The issue isn’t with the equipment — the issue is your mindset.
In Summary
“A good plan, violently executed now is better than a perfect plan tomorrow.” — George Patton
If there’s one thing I would like you to take away from this article, it’s that the perfect time to start is now.
Instead of waiting for the perfect moment, create it.
Instead of wishing for fancier equipment, make the best of what you have.
Remember, perfection is an illusion. It’s okay to act first and mess up along the way. Pick up the pieces and dust yourself off — we all learn from our mistakes. What’s not okay is to stall and doubt and hem and haw, waiting for the fabled perfect moment to arrive only to have it pass you by.
Move fast and break things.
Thank you for reading my story :)






