How I Made $30 Million On LinkedIn

Often Forgotten, This Platform Is Still a Goldmine

While everyone else takes part in a ‘who can shout the loudest contest’ to the masses on platforms like TikTok, Instagram and Facebook — Stealthy entrepreneurs are sneaking through the back entrance of the social media world to make unreasonable amounts of money.

Back in 2018, I noticed that LinkedIn was a potential goldmine. It’s the largest business social network on the planet by a country mile. But unbelievably, many people were still not leveraging it to do business.

That inspired me to launch an agency focused on using LinkedIn as a way to help entrepreneurs and businesses land ideal clients from the platform.

Since then, we’ve generated over $30 million for clients and landed them contracts with some of the biggest companies on the planet.

Where High-Paying Customers Go To Hang Out

LinkedIn is like the digital Water Cooler for high-level executives, corporate leaders and business owners.

That means you have an opportunity to get your name out there amongst the people who have the budget to transform your business and financial destiny with one decision.

For example, At my agency, we’ve got clients meetings with Fortune 500 decision-makers who’ve signed off multi-six-figure contracts and quadrupled that client’s annual income overnight.

Name another platform where that’s possible. I’ll wait…

How To Get Clients From LinkedIn

LinkedIn is not like other platforms. It’s not about how many likes you get on your posts. Vanity metrics are not important here.

It’s about how much value you add to a curated group of ideal people.

The 4 C’s of LinkedIn

LinkedIn is about Connections, Content, Conversations, and Clients.

In that order. Let me explain.

Connections

You can leverage LinkedIn to start building your connection base with people who fit your ideal client profile (ICP).

LinkedIn is a powerhouse of a search engine for decision-makers.

Search by job title, industry, company size, industry and a whole host of other metrics to build your network with people who would be ideal clients for you.

Content

Create content that is highly valuable, informative and insightful for that specific niche audience.

Remember, you have to give the people that you add to your network a reason to accept and then stick around.

Give away your best insights like they’re candy at Halloween.

You can never provide your network with too much valuable content on LinkedIn — the goal is to get your audience to see you as a thought leader.

The more you give, the more authority you build as an expert in your niche.

Conversations

Once you have a solid base of connections built up and you’re creating valuable content for them to consume, it’s time to start sparking conversations.

Use the inbox feature on LinkedIn to personally reach out to your new connections.

Let them know you’re helping people just like them and if they ever need support with their challenges — you’re there to serve them and happy to have an introductory call to share how you’re helping others achieve their goals too.

Because you’ve begun earning their trust with valuable content, they’ll be more receptive to what you have to say. Some of them will be happy to take you up on your offer and turn your digital connection into a real-life one by hopping on an introductory call with you.

If they’re not ready — that’s cool too. Just because they don’t have a burning pain point today, doesn’t mean they won’t have one later. Stay in touch and keep adding value through your content.

Clients

If you have a valuable and in-demand offer for your market— whether you provide services, software, consulting or a product, there’s a high chance that a proportion of the connections you build on LinkedIn will be in the market for that relevant service at any one time.

These are the people who will begin to consume your content voraciously and who jump at your offer to have a conversation with you.

After nurturing that relationship through LinkedIn and then in real life — they’ll eventually become your clients.

Trust The Process

It’s important not to rush the 4 C’s process on LinkedIn.

Don’t be that high-pressure, spammy salesperson who hounds contacts without giving any value upfront.

LinkedIn is an incredible opportunity to start building and nurturing relationships with high-calibre people. I’m talking about successful business owners and decision-makers at companies with 7-figure budgets.

Be patient. You can’t rush these people into doing business with you.

It takes time to build trust. And that’s a good thing because it means the competition who are desperate to do deals will burn their chances — leaving you — the stealthy, patient, value-driven expert, to eat their lunch.

One more thing. Before following this strategy on LinkedIn — you need to make sure you have a rock-solid profile.

I created a free guide to supercharge your LinkedIn leads by optimizing your LinkedIn Profile. Check it out here.

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