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Abstract

n.com/2015/05/02/548-stradbrook-5468796-architecture-reflective-shingle-glazing-winnipeg-canada/">Dezeen</a>.</p><p id="bd90">“One of our clients — the CEO of a branding company — once said that the name is absolutely awful and against all the rules of brand awareness. But given the fact that people keep talking about it after almost 10 years of work, it must be working.”</p><p id="f5f8">Architects said some were proud to memorize the entire number, “others call it a barcode, a numbered company, or 546 for short.”</p><h2 id="fd77">Why it’s important?</h2><p id="786f">Not only is important for you to know your story, but once you start sharing that story, your customers have an association with that story and know how to share that story with their friends, and their friends now connect to your brand.</p><p id="d244">So having some story that trickles down to other people that may have never heard about you. It is important because even if you’re building a quality product or service without a good story, all of that just falls flat.</p><p id="c4ea">I personally didn’t really know my story, going into it. As I shared my dreams with my friends, they started asking me about the brand I wanted to establish. As I told it, I realized that I’m creating a story.</p><h2 id="87ff">How can you find yours?</h2><p id="721b">I would love to share some ways that you can figure out what your story is. I think we all have a reason that we want to do something and create something, and so what’s your reason? That is really just as straightforward as possible.</p><p id="e1aa">Finding your story is finding your reason. So even if you don’t have a personal story, your product, or service, or whatever it is that you’re creating, should at least be solving some problem or filling some void.</p><p id="7b2d"><b><i>So</i></b> <b><i>what is the void that you’re trying to fill? What is the problem that you’re trying to solve?</i></b

Options

</p><p id="796b">If you can answer those two questions, then it could help dictate what that story is for you, and your brand, and your products. Your story shouldn’t be fabricated.</p><p id="1e31">Your story should obviously be as authentic as possible. So again, if you don’t think that you have a product that’s derived from a story, then don’t force it, just find a void. Find that void that helps dictate your story, because not everyone has to have this perfectly orchestrated story of why they started this company but there is always a void to fill out there so find it.</p><p id="7cb5">But again, every story needs to have a why, and every product, and service, and business, and brand, or whatever you want to call it, has to have a why and a purpose. So even if you don’t find that thing which like is calling to you, you are still able to make products and create a brand.</p><p id="a7f9">At the end of the day, you need to be comfortable in your why and know that you have to work on that brand every day. So let it be something that really comes from the heart and comes from a place of passion.</p><h1 id="bd77">Final Thoughts and Takeaways</h1><p id="e220">These are my ways to find my story. I’m still working on it. If one day I find a final story in which I can express my brand, I can’t wait to tell what happened again.</p><h2 id="794e">Takeaways</h2><ul><li>Finding a story is important not only for you but also for increasing your customers’ collaboration with you.</li><li>Find out why you created your product. These will be the first steps in your story.</li><li>You don’t need to have a personal story, just connect with your product.</li><li>Find a gap you can fill or a problem you can solve. For example, my problem was getting rid of boring designs.</li><li>Your story shouldn’t be made up.</li><li>Your story should be as authentic as possible, it should never come out forced.</li></ul></article></body>

How I Found the Background Story of My Future Company

Finding your story is DNA of your brand.

If you were to go through inspirational stories background, you would know that they have a huge obsession with stories. But let’s be honest, none of us can notice this at first sight.

As a college student and young adult, I’m in the entrepreneurship trend because this has become inevitable. I always imagine myself as the founder of a successful architectural design office. A future where I can always bring innovation and break new ground and without boring fabrication designs.

But I recently realized that in order to make my dreams come true, first I have to have a story. So I need an establishment story.

So what does that mean? It means that it cements why I’ll create the brand, to begin with. It’s my “why” question, it’s my reason, it’s the whole back story of how this brand will come to be.

For example, my favorite one is from 5468796 Architecture. The owners of this architecture firm founded in Winnipeg left their brands to chance. The firm gets its name from the seven-digit company number provided when it is registered as a new company. At the same time, the logo is created by dropping the number on an online barcode generator.

“Initially, many people strongly recommended that we change that,” co-founders Johanna Hurme and Sasa Radulovic told Dezeen.

“One of our clients — the CEO of a branding company — once said that the name is absolutely awful and against all the rules of brand awareness. But given the fact that people keep talking about it after almost 10 years of work, it must be working.”

Architects said some were proud to memorize the entire number, “others call it a barcode, a numbered company, or 546 for short.”

Why it’s important?

Not only is important for you to know your story, but once you start sharing that story, your customers have an association with that story and know how to share that story with their friends, and their friends now connect to your brand.

So having some story that trickles down to other people that may have never heard about you. It is important because even if you’re building a quality product or service without a good story, all of that just falls flat.

I personally didn’t really know my story, going into it. As I shared my dreams with my friends, they started asking me about the brand I wanted to establish. As I told it, I realized that I’m creating a story.

How can you find yours?

I would love to share some ways that you can figure out what your story is. I think we all have a reason that we want to do something and create something, and so what’s your reason? That is really just as straightforward as possible.

Finding your story is finding your reason. So even if you don’t have a personal story, your product, or service, or whatever it is that you’re creating, should at least be solving some problem or filling some void.

So what is the void that you’re trying to fill? What is the problem that you’re trying to solve?

If you can answer those two questions, then it could help dictate what that story is for you, and your brand, and your products. Your story shouldn’t be fabricated.

Your story should obviously be as authentic as possible. So again, if you don’t think that you have a product that’s derived from a story, then don’t force it, just find a void. Find that void that helps dictate your story, because not everyone has to have this perfectly orchestrated story of why they started this company but there is always a void to fill out there so find it.

But again, every story needs to have a why, and every product, and service, and business, and brand, or whatever you want to call it, has to have a why and a purpose. So even if you don’t find that thing which like is calling to you, you are still able to make products and create a brand.

At the end of the day, you need to be comfortable in your why and know that you have to work on that brand every day. So let it be something that really comes from the heart and comes from a place of passion.

Final Thoughts and Takeaways

These are my ways to find my story. I’m still working on it. If one day I find a final story in which I can express my brand, I can’t wait to tell what happened again.

Takeaways

Finding a story is important not only for you but also for increasing your customers’ collaboration with you.
Find out why you created your product. These will be the first steps in your story.
You don’t need to have a personal story, just connect with your product.
Find a gap you can fill or a problem you can solve. For example, my problem was getting rid of boring designs.
Your story shouldn’t be made up.
Your story should be as authentic as possible, it should never come out forced.