How I find brands to cold pitch on social media campaigns
You can make hundreds or thousands of dollars per hour through cold pitching.
It’s about contacting companies you want to collaborate with to share with your audience, forming a partnership where you get paid and the brand gets exposure.
I’ve been doing this for years and I love it because the sky’s the limit!
You can create an extra income stream for yourself, get experience working with brands, and have fun flexing your creativity and producing fantastic content featuring companies, to showcase to your audience.
Here’s the secret resource I use to find those brands…
Finding companies to cold pitch on social media campaigns
I’ve talked about this site before.
It’s called Clara.
This free site was created to eliminate pay transparency that exists among creators.
You can sift through the many brands shown, read reviews from creators, look at what they’ve paid others, and more.
This gives you so much valuable information…
- You will learn what brands are creator-friendly (they have experience working with creators)
- You have inside information on how much they pay, based on the size of your audience
- Reviews are insightful and give you a behind-the-scenes look at what it’s really like working with the company
The brand page looks like this…
You just click on a brand to read reviews and payment details, if any.
Who’s this for?
If you’re a content creator looking at monetizing your influence with brand deals, this is a great resource to look into.
It’s free.
I personally use Clara and love it.
It’s updated as often as daily and the reviews/salary details are anonymous. If you want to share a review yourself, you definitely can, while hiding your identity.
I recently posted a review of a company I worked with and had a C+ experience with (at the time). It felt great to vent a bit and talk about what I experienced, including the good, bad, and ugly.
Is this something you’d try?
Want to read more stories like this? Check out my Substack where I talk about side hustles, social media, content creation and business.