How Having a Dog Breed Become a Social Media Trend
The Pomeranian Phenomenon
Dogs are cute, loving, adorable, and are the best friend to every human being. Having a dog is a blessing. Pomeranian is the smallest of the spitz breeds. The name comes from the northeast Europe area, which is now part of Poland and western Germany.
Pomeranians become popular due to Queen Victoria, who fell in love with the breed when she visited Florence, Italy. It’s known fact that Queen Victoria is responsible for reducing the size of the breed from 13,6 kilograms ( 30 pounds) to the toy size. Queen Victoria wasn’t the only historical figure that had one, many others owned this dog breed: Marie Antoinette, Emile Zola, and Wolfgang Amadeus Mozart
In the past Pomeranians were owned by persons that had power, admirations of others and did something that defines today’s world. Now celebrities and people we look up to have a Pomeranian.
Celebrities like Paris Hilton, Nicole Richie, Eva Longoria, Gwen Stefani, Sylvester Stallone, David Hasselhoff, Jessica Alba, and Kim Kardashian. These are just some of them, there are many others. Even social media influencers have the adorable Pomeranian: Alia Marie Shelesh ( SSSniperWolf ), Jeffree Star, and Kayla Kosuga.
Most of us are influenced by social media creators and celebrities, due to our desire to be like the ones we look up to and admire. Maybe we don’t have the money to buy the car they are driving, but we probably have the money to have the same dog breed like them.
Dogs are loved by everyone and how could you resist not buying the one that your favorite celebrities have when it’s so cute, tiny, and fluffy. Pomeranians become so popular in Hollywood words and social media because they are small ( 1,9–3,5 kg/ 4–7 pounds), friendly, smart, curious, jealous, playful. A Pomeranian’s fur can have many different colors: white, tan, black, brown, orange, sable, wolf, or white with colored markings. They are great apartment dogs and perfect for the first time dog owner.
The most famous Pomeranian, Jiff, unfortunately, died last year, but he had a great and happy life. He became famous on social media, having 1,4 million followers on Facebook and 10,4 million followers on Instagram. He also appeared in a Katy Perry music video, of the song Dark Horse. He was truly a star, appearing at Tv and meeting lots of celebrities. He looked like a toy and that made people from all around the world falling in love with the breed. Many people starting getting a Pomeranian, because of Jiff.

The Pomeranian was always a popular dog breed. Now even more than before, due to the accessibility to be bought/ adopted by almost anyone. The price is between $500 and $1,500. The price can depend from country to country, and it’s influenced by other factors like pure breed certificate and the color of the fur.
In the last 10 years, Pomeranian has been one of the most popular dog breeds around the world, being in the top 15 of registered A.K.C. dog breeds.
On Instagram, there are over 14 million posts with the hashtag Pomeranian. On Youtube are posted over 3 million videos with/ about Pomeranians. There are even Facebook groups just for Pomeranian lovers.
Google Trends statistics confirm that the popularity of Pomeranians is still growing.


Celebrities and Social Media had a huge influence on the popularity this is breed is enjoying now. Pomeranians have became a trendy breed because everyone wants the dog that their favorite celebrities have. Now almost every influencer girl or boy has a Pomeranian. And of course that the Pomeranian has his own Instagram account.
Pomeranians were a popular breed from the beginning and will remain one for a long time. They are cute, small, easy to take care of, and loved by everybody. Even I want one after seeing so many videos and photos with them. It’s impossible not the fall in love with the Pomeranians.






