avatarAyodeji Awosika

Summary

The article discusses a strategy for creators to monetize their social media presence effectively, focusing on converting followers into revenue without the need for a large following.

Abstract

The author of the article shares their personal experience of transitioning from traditional long-form content to social media writing, initially struggling to monetize their social media accounts despite having a substantial following. The turning point came after learning from JK Molina, who emphasized the importance of creating high-value offers and engaging with followers to drive conversions and sales, rather than chasing 'likes' and follower counts. By applying Molina's teachings, the author managed to significantly increase their monthly revenue by $8,000 in the first month, demonstrating that even creators with modest followings can achieve substantial earnings by focusing on the quality of their offerings and interactions with their audience. The article culminates in an invitation to a cohort event featuring Molina and other successful business owners, aimed at teaching creators how to monetize their social media accounts quickly and effectively.

Opinions

  • The author believes that 'likes' on social media do not necessarily translate to cash and that creators should focus on monetization strategies that leverage their existing skills and knowledge.
  • JK Molina is presented as an authority on monetizing social media, with a proven method for helping creators, including those with less than 1,000 followers, to generate significant income.
  • The article suggests that creators can achieve high revenue by packaging their expertise into valuable offers and engaging in conversations with their audience that lead to sales.
  • The author emphasizes that a large social media following is not a prerequisite for financial success; rather, the key is to find a small number of people willing to pay for high-ticket offers.
  • The author advocates for the importance of creating an offer that provides more value than its price, which can lead to quick and substantial financial gains.
  • The article expresses enthusiasm for the upcoming cohort event as a valuable resource for creators looking to build a successful online business in 2024.
Photo by Alexander Shatov on Unsplash

How Creators Can Find Hidden Piles of Money on Social Media

I added $8k in one month using this strategy.

There’s a way to start collecting piles of cash that have been sitting in front of your face the whole time.

Prime example:

I successfully monetized my writing through long-form content like blog posts, newsletters, and books.

I wanted to expand my reach, so I started focusing on social media writing in the beginning of 2023.

Even though I had years of writing experience, creating content on social media was a different animal.

I’d been posting for months, yet I was making precisely $0 directly from my social media accounts.

I was tired of getting lots of ‘likes’ on my content, but little to no cash.

I kept seeing this creator repeat the same mantra over and over. He was helping his students make real money. He even had students with less than 1,000 followers making five figures each month.

What mantra, you ask?

‘Likes ain’t cash!’

He described a moment that caused him to change his philosophy and teach it to others.

He had around 70,000 followers on X, but his bank account wasn’t matching his follower count.

He met a creator with a fraction of his following but making the same exact amount of money.

This was a sign he needed to change, so he started to extensively research how to best monetize the audience you have instead of chasing vanity metrics that don’t generate income.

His name is JK Molina. And working with him changed everything I thought I knew about online business.

I started working with him at the beginning of last year.

I kid you not…

In the first week of taking his program, he taught me one little strategy to take the same account that previously made no money and turn it into an asset that helps me make money every single month.

The first month I used it I added an extra $8,000 to my monthly revenue.

My writing skills didn’t get any better…

I wasn’t crafting the perfect tweets and threads…

My follower count hadn’t budged at all…

But the cash register started to sing.

The philosophy behind what he taught me was simple.

Instead of building your following and hoping you’ll make money someday, somehow, for some random reason…

You should take the skills, knowledge, and expertise you already have, package it into an offer, and have conversations with your followers that lead to conversions, sales, and revenue.

That was the secret…

If you actually reach out to your followers and send a few messages to people in your target market…you can make lots of cash.

Had I known this years ago I could’ve easily added tens of thousands, even hundreds of thousands, to my bottom line.

You can make lots of money, too, and charge high prices as long as the value you give the customer is more than what they paid you.

Once I learned this concept, my business grew.

I was doing ok. I’d been making $10–15k per month consistently. But once I learned how to nail the offer and create content that attracts the right audience, I doubled my revenue and started to consistently hit $25 to $30k months.

Before I discovered how to do this, none of my revenue came from social media. But now I know how to find previously hidden piles of money by learning how to use social media to close deals.

If you can create an offer that’s more valuable than the price, you can start collecting large amounts of cash quickly…even if the thing you sell isn’t directly tied to helping your clients, customers, or students make money.

There are people out there who will pay you thousands of dollars to…

  • Help them get in better shape
  • Edit their videos
  • Learn breathwork techniques
  • Quit porn
  • Build a career as a musician
  • Have a better dating life
  • Improve the quality of their marriage
  • Write content for them
  • Improve their social skills
  • Wear better clothes & jazz up their style

These are all real offers I’ve personally witnessed creators build to charge $2,000 or more per client.

These are just a few of the hundreds of examples of products and services that people are willing to pay top dollar for.

This insight I’m about to share changed everything for me and showed me a path to making big bucks without needing a ton of followers on social media.

Instead of trying to sell everything to everybody…

All you have to do is find a small number of people who will give you big bucks for your product or service.

They’re out there…

…and you don’t need that many of them to buy what you have to sell to make enough money to quit your job, scale your business, make your first $5,000, and put yourself on the path to building a six or seven-figure business.

When you build your account the right way, you can set yourself up to watch your bank account grow with your follower count.

I’m guessing you’re wondering how to create your ‘$2,000 offer.’

Well, I figured what better way to show you how to build an offer than to have the offer king’ himself come to teach you how it’s done.

On January 29th we’re launching a cohort featuring nearly 20 different six and seven-figure business owners.

The focus of this cohort won’t be ‘social media growth. We’ll be teaching you how to monetize your account ASAP so you can make big bucks without a huge following.

J.K. will be kicking off our lineup of guests with his workshop that will show you:

  • How to craft a high-ticket offer clients will happily pay for
  • How to validate your offer land your first three clients
  • How to consistently attract, close, and retain your ideal clients

You can check out his profile here if you’re not familiar.

I’ve witnessed him help accounts with less than 1,000 followers pull in thousands each month.

I’m excited to have him come show you how to do the same thing. Along with a dozen plus other speakers that will show you how to build a real business in 2024.

p.s. — You want to be on my email list to make sure you don’t miss the announcement (includes special discounts and bonuses)

You can join the waitlist here and get a free one-hour workshop with a crash course on social media content creation:

https://bit.ly/socialmedia101freeworkshop

Content Creation
Content Marketing
Freelancing
Startup
Entrepreneurship
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