avatarMatt Lillywhite

Summary

Ali Abdaal's strategies for building an online empire focus on having an underlying theme, speaking to the audience with kindness and respect, and optimizing titles and thumbnails for the algorithm and search results.

Abstract

Ali Abdaal is a successful content creator with 2.6 million subscribers and millions of views on his YouTube channel. In this article, we explore three strategies that Ali uses to achieve this success. The first strategy is to have an underlying theme for all content, which helps build a loyal audience. The second strategy is to speak to the audience with kindness and respect, using language that builds a strong rapport. The third strategy is to optimize titles and thumbnails for the algorithm and search results, making content stand out in search results and the algorithm.

Opinions

  • Ali Abdaal is a genius when it comes to hacking the YouTube algorithm.
  • Having an underlying theme helps your audience know what to expect and keeps them coming back for more.
  • Acknowledge people’s feelings and use language that builds a strong rapport with your audience.
  • Think about the psychology of your audience and package each video/article in a way that stands out in search results and the algorithm.

Follow These Genius Strategies If You Want To Build An Online Empire

Steal these strategies to improve your content

Photo via Ali Abdaal’s YouTube

Ali Abdaal is a genius when it comes to hacking the YouTube algorithm.

With an audience of 2.6 million subscribers, he’s received more than eight million YouTube views in the last thirty days, according to data published by Social Blade.

So, in this article, we’re going to uncover three strategies that Ali Abdaal uses to get millions of views on YouTube each month. Hopefully, you’ll find them interesting.

1) Every Single Video Has An Underlying Theme

It doesn’t matter if you’re a writer, data scientist, or medical student at Harvard. Ali Abdaal’s videos are designed to help people lead happier and more productive lives.

Here are some of his most popular videos:

Ali Abdaal YouTube

With every single upload, Ali Abdaal offers useful advice that enables his audience to learn something new or improve their lives in one way or another. It can be applied by anyone, anywhere. And as a result, his audience feels compelled to watch every upload.

Takeaway: Having an underlying theme helps your audience know what to expect. And as long as your content is good, people will keep coming back for more.

2) Ali Speaks To His Audience As If He’s Giving Advice To A Friend

I’m not joking. In a lot of his videos, Ali begins by saying, “Hey friends. Welcome back to the channel.”

Unlike many content creators on the internet, Ali doesn’t take his audience for granted. Instead, he shows kindness and respect to everyone. Because, at the end of the day, the majority of his audience is made up of people who, like Ali, want to live a happier and more fulfilling life.

Ali Abdaal

Takeaway: Acknowledge people’s feelings. Use “you” more frequently instead of “I. Basically, use language that builds a strong rapport with your audience — but don’t fake kindness to get more views.

3) Ali Abdaal Is A Genius When It Comes To Making Great Titles And Thumbnails

A lot of content creators suck at packaging their videos in a way that compels viewers to click.

If you spend a few minutes scrolling through search results on YouTube, you’ll notice that many thumbnails suck. Also, many creators don’t optimize their titles for search results by using keywords that are frequently searched.

Ali Abdaal is a great case study for anyone wanting to learn how to be successful on YouTube (or any other platform). His titles are informative and easy to read, allowing viewers to understand what the video is about. It’s also worth mentioning that his thumbnails are eye-catching while scrolling through the YouTube homepage or search results.

Here are several examples:

Ali Abdaal YouTube
Ali Abdaal YouTube
Ali Abdaal YouTube
Ali Abdaal YouTube
Ali Abdaal YouTube

Takeaway: Think about the psychology of your audience. What would make them want to click your content over someone else’s? How can you package each video/article in a way that stands out in search results and the algorithm? Do that.

A Recap Of Strategies Ali Uses To Get Millions Of Views Each Month:

  • Have an underlying theme for your content.
  • Speak to your audience with kindness and respect.
  • Optimize your titles and thumbnails for the algorithm and search results.

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