How AI Writers Can Help You Create Engaging Articles in Less Time — Without Actually Writing Them For You

Increase your output while retaining your authenticity

Your voice is the most important thing about you as a writer. It’s what makes you unique, and your words can tell a story in a way that no one else can. When you write with authenticity, readers identify with you and become your tribe.

So when I tell people I use an AI writing assistant called Jasper AI to help me create content, I get a lot of questions and raised eyebrows. They feel that AI writing is “cheating” or bamboozling the reader.

It begs the question: Can you use an AI writer without sacrificing your authenticity?

The short answer is yes. The long answer is that it depends on what kind of content you’re writing and how you’re using the AI.

Disclaimer: Aside from being a huge fan of Jasper AI, I’m an affiliate for them, and there are affiliate links in this article. This means if you make a purchase after clicking on a link, I may earn a commission at no extra cost to you.

Commerical writing vs. writing as yourself

Before we get into how to use Jasper without sacrificing your voice, it’s essential to understand his intended use. He is an AI writing assistant designed to help bloggers, digital marketers, freelancers, or anyone else who writes for money to pump out compelling, high-converting commercial content in less time.

The key here term here is commercial content or content designed to sell. Some examples include Facebook ads, sales pages, SEO content, Video scripts, and product descriptions.

These types of content are not about who you are as a writer. They’re about effectively showing the reader how a product or service solves their problem. The reader doesn’t care about who wrote the content; they care about how it serves them.

Let’s take niche blogging, for example. I started a niche blog in September about functional footwear, and I used Jasper AI’s Boss Mode to write a substantial portion of the content on that site, except for the reviews.

The blog is not designed to generate a readership or a “tribe.”

In fact, I could take my name off the site completely, and most of the content would still serve its intended purpose, which is to sell shoes with my affiliate links.

The people who come to my site from Google (or will eventually come from Google, once it’s mature enough) are there because they were searching for an answer to a question.

They want to find the best shoes for work, exercise, or comfort. They want to know how to keep shoes from rubbing the back of their heel or how to remove dried paint stains from their brand new kicks.

They’ll get their answer from my content, and then they’ll bounce, likely never to return.

It’s impersonal, transactional. So I don’t mind letting an AI do the heavy lifting when creating that type of content.

Articles in my voice are a different story. Yes, readers are still getting something from my content — whether that’s information or entertainment — but they’re also invested specifically in the opinions, thoughts, and perspectives I share in those articles. It’s much more personal.

I didn’t want to sacrifice my authenticity, so I didn’t use Jasper to write that kind of content at first. But recently, I’ve found a way for Jasper to help me write those kinds of articles too.

Yes, even this one. But it’s not what you think.

How to Use Jasper While Preserving Your Authenticity

Jasper’s role as a writing tool significantly changes when I write articles in my voice. Instead of writing 60+% of the content, he writes less than 5%.

Yet, he still ends up saving me a ton of time!

Here’s how he speeds up my writing process without actually writing it for me.

Endless Topic Ideas

Writers are always on the lookout for good topic ideas. We get our ideas from everywhere: TV shows, conversations with friends, or what others have written.

But sometimes, it can be hard to keep a steady flow of on-point article ideas, especially if you have a high-volume publishing schedule.

Fortunately, Jasper is a literal idea machine with a template specifically for generating blog post topics. But he doesn’t just spit out topic ideas at random. Instead, you provide him with information about your audience and the kind of topics you generally write about, and he generates ideas specific to your niche and likely to perform well for you.

One way I like to use Jasper is to give him examples of previously written titles that have performed very well for me. He’ll then take those examples to generate more topic ideas in bulk.

Usually, the headlines are not exactly what I would use, but it sparks the idea for what I will write about next.

For example, when I was looking for ideas for my health and fitness blog, one of Jasper’s topic suggestions to me was “How to Get the Best Results from Your Walking Routine.”

Right away, it gave me an idea of a unique angle I could take on that topic. I will rework the headline to make it more engaging, but the idea has been ignited, which is the whole point.

I’m obsessed with the Blog Topics template and use it every week to keep the ideas flowing.

Body Outline Ideas

There’s always that moment when you first load up the editor that you’re faced with that blank page and blinking cursor. Then the process begins of hashing out an outline and figuring out what talking points you want to cover.

With Jasper, you can expedite this process by having him develop outline ideas for you. You can ask him to do this right within the editor, or you can use the Outline Template to generate template ideas in bulk.

You can also use Jasper to generate more subheadings to see if he comes up with anything you may have missed.

This trick has helped me more fully cover the topic I’m writing about on more than one occasion.

Introduction and conclusion prompts

I’ll be honest with you; sometimes, I still struggle with introductions. I often open with a relevant personal story or interesting statistic, but sometimes, nothing comes to mind.

Other times, I get too wordy with the introduction and keep rambling on for five paragraphs before I get to the point.

Jasper helps me save time on this by creating introduction ideas. For example, I often use the PAS (Problem, Agitate, Solution) template, which is designed for sales copy but also works well for other kinds of content.

If I’m writing an article about how to run your first 5k, I could type “how to run your first 5k” into the “product description” box, set the outputs to 5, then hit “generate.”

Jasper will generate five different outputs with angles to help me write my intro. I usually take the “Agitate” part of the output to get my intro idea.

For example, here is one of his outputs when I ran the aforementioned input:

“You’re not alone if you’ve ever thought about running a 5k, but haven’t been able to take the first step. Some people are scared of getting out there and trying it for the first time because they don’t know where to start or how to do it properly.”

I’ll take that and spin it into my own introduction, like:

“The new year is here and you’ve made it your resolution to run your first 5k race this spring. After all, you know it’s a scientifically proven way to get healthy and feel good. Unfortunately, beyond pulling on a pair of runners and tying up the laces, you have no idea how to get started. How far should you try running? How many days per week? Are walking breaks allowed? I had all the exact same questions when I first decided to take up running! The good news is, training your body to run a 5k isn’t nearly as hard as you think. Here are five easy ways you can get started today.”

I still write the opening myself, but Jasper gives me great prompts to riff off.

The same strategy works for conclusions, except I use the “Solution” part of the PAS output, which works well for summarizing the article and including a call to action.

“Compose” for busting through writer’s block

Sometimes, I’ll be typing happily away when suddenly I hit a wall, and I can’t figure out what sentence or paragraph should come next.

Usually, I can work through these blocks with enough focus. Other times, they signal an unscheduled end to my writing session, which is frustrating and wastes time.

Jasper has been helping me bust through these annoying mental blocks by giving me ideas of what I could say next. Sometimes I’ll start a sentence with something along the lines of what I want to say and hit “Compose” to see what he comes up with.

More often than not, Jasper offers a helpful suggestion on what could come next. He seldom writes the perfect sentence, but it’s enough to help me through my mental block and get back on my merry way to finishing the draft.

Final Thoughts

Jasper can still be an incredibly useful tool even if you write most of the content yourself. In this application, he’s more like Grammarly Pro or the Hemmingway app: a highly useful tool to help you write more effectively and efficiently.

He can help with brainstorming, headline ideas, outlines, and breaking through writer’s block.

All of these little things add up to help you save time so that you can focus on what’s important: the story you’re sharing that helps or entertains others.

Want to learn more about Jasper AI? Sign up for my free, 5-day course, Make Money with AI-Writing, and learn about the best ways to leverage him in your writing business!