How these 3 stunning bottle designs reflect the post-pandemic zeitgeist

Producers and designers are reaching new levels in innovation and thus reaching new audiences in the process

Ask the consumers

Ask any consumer what type of new products they want to see in 2022 and beyond. You will get answers ranging from improved post-pandemic beauty and skincare regimens to considering self-care and me-time as necessities, not indulgences.[1]

Likewise, consumers’ desire for novelty surpasses past wishes for security and trust, coupled with feeling a sense of purpose in life that embraces creativity and audacity.[2]

My wish for the future is to see new healthy products that engage in positive product design and visual innovation. They should invite me to try something worthwhile that I’ve never tried before.

Meet 3 producers who nailed post-pandemic demands

Note: I have no affiliation with the producers or products mentioned in this story. All images are featured as product examples to inspire designers and entrepreneurs alike.

The Botanical Drink: The blend that indulges our taste buds

New concoctions of botanical drinks may be found in speciality sections in innovative grocery stores, but they are still considered as traditional home-brews prepared from secretly guarded family recipes.

However, consumers are in luck! Aromatic and healing herbs are getting rediscovered. They have become important ingredients in newly found taste combinations, especially in drinks referred to as botanicals. They are made to titillate our taste-buds indulging us in the whole spectrum from bitter to woodsy, mellow to spicy, tart to tangy, floral to citrusy.

Odeaperitif captures the feeling of the sun and time spent together

Disclaimer: Ode-aperitif is an alcoholic beverage, and is not intended for minors.

ODE signifies so many moods and feelings by its design presentation alone. Long, sun-kissed days by the Mediterranean sea come to mind. The name and description themselves manifest as an ode to lemony citrus drink. The yellow label imbues warmth and brightness, the yellow, perfectly round bottle top the love for the sun, and the amber glass the scents of the healthy earth.

ODE’s founders describe their innovative drink as a combination of different premium lemons such as Amalfi and Bergamot and sweet stone fruits like peach and apricot. These are mixed with bitter roots and bark and perfected with Mediterranean herbs and flowers such as thyme, artichoke, and jasmine. A touch of sea salt is added for final balance.[3]

ODE not only reimagines the botanical concoction, it also signifies all the happy moments rightfully belonging to everyone adoring the sun and its energy.

The ODE bottle is a heartfelt invitation to join warmth, vivacity, and exuberant enjoyment of new tastes.

The Perfume: The exciting scent of the unexpected

Off-White, a label known for its electric and iconic aesthetics for all things fashion and life style, is offering its scents, №1, №2, №3, №4, as post-pandemic pick-me-ups.

Off-White captures the scents

The №’s bottle design is industrial and crafty. A fire-engine red cap in the form of a utility-style faucet handle used in fire situations suggests immediate relief from heat and smoke. It even comes with instructional advice of how to turn it (in either direction).

Its shiny red label with embossed letters suggest glamour and passion, fluidity and dimension, a mood possibly experienced on a sweaty dance stage or on a sultry evening.

The makers describe №2 as a joyful fragrance with a fresh and energetic hook. A fragrance full of contrasts playing on the dualities of freshness and woodiness, citrus and the zest of fresh ginger, a unisex feel and elegance.[4]

The No1, 2, 3 & 4 bottles represent a collection of much needed utilities to survive one’s day (and night) in a post-pandemic world. Being prepared industrial-style is the minimum effort one can make to meet these challenges.

The Olive Oil: Delivering healthy nutrition to nurture a healthy body

Cuac is a premium, high-quality, award-winning olive oil from early harvest Royal olives, by the designation of origin of Sierra de Cazorla, Andalousia, Spain.

Cuac is here to nourish and calm the body

With fresh and elegantly fruity notes of apple and fig, this olive oil is sure to impress and indulge your taste buds, and your body.

Designed by Cabello x Mure, this bottle offers a new aesthetic to extra virgin olive oil. The design features a glass bottle, with a black label-outline referencing the rubber duck, as symbol of happiness and childhood memories. The bottle features an orange beak-like accent on the neck, balancing colors and shape.

Its minimal type emphasizes the term ecológico, meaning the product is grown and harvested ecologically.

Premium virgin olive oil is good for you, just the way a calming bath can soothe tension and anxiety. The yellow color suggests that infinite goodness is received from sun-ripe olives. The roundness of the bottle tells us that the product inside is calming and stress-relieving. The orange bottle neck accent adds a playful element, suggesting that eating healthy foods is fun and well worth it.

Cuac’s playful bottle design suggests that it is time to self-indulge and treat oneself with premium products. It delivers taste, care, and a sense of being a kid again and be happy.

In summary

Enterprising innovators are bringing new products to market that meet the post-pandemic needs of consumers.

Unique products and their makers embrace eye-catching and statement-making designs to present the quality of their products.

Innovative bottle designs in particular are one of a kind, and consumers take note.

There is no limit to inventing and experimenting with new products.

Consumers’ tastes have changed and evolved during the pandemic, and makers are ready to deliver.

Look for new products in your market and share!

All images are ©the producers, and used for reference only.

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References:

[1] Selfcare and me-time as necessities: https://www.gwi.com/connecting-the-dots/new-wave-of-wellbeing

[2] How the pandemic has changed consumers’ approach to life: https://www.gwi.com/connecting-the-dots/pursuit-of-purpose

[3] Odeaperitif, no affiliation whatsoever. I like the product.

[4] Off-White product/service, no affiliation whatsoever. I like some of their products.

Thank you for reading.