High-Quality Visuals Make or Break Reader Engagement

The image you pick is critical… as critical as your title and subtitle.

Reader’s click on your article for 2 reasons: 1. the title is intriguing and/or 2. the image peaks their curiosity.

In my last article — the neuroscience of imagery — I speak of the anatomy of the eye and how we see.

But what if I showed a visual?

Now you don’t just read the words “blind spot” and “retina” — YOU SEE where these areas are located in your eye.

You have a clear idea of how we see and you can APPRECIATE the powerful mix of what we see and what we add to what we see from our past experiences, emotions, and knowledge.

70% of our sensory receptors are in our eyes. This is why it is so critical to pick your article’s images wisely.

These images are visual narratives.

‘A picture is worth a thousand words’ is still true today.

Maybe more so, than in times past.

It is a fact: the 21st century is the most visual culture to date.

We may see more images in our lifetimes than previous cultures and we may be able to assimilate more images per minute than any other culture.

Here are 3 ways visual images make or break further reading of your article online:

1. Visual images that complement your text.

Well designed visuals such as infographics [like the one I began this article with], charts, and diagrams clarify complex information and difficult concepts. They make it easier for readers to grasp key points. They also improve memory retention.

On the other hand, poorly chosen images can confuse the reader and detract from comprehension.

2. High-quality and engaging visuals.

Striking photographs, captivating illustrations, and attention-grabbing images pique a reader’s interest and encourage continued reading. They also break up long blocks of text, providing visual relief and making the article feel more accessible.

On the other hand, low-quality, unrelated images produce the opposite effect, driving readers away from your article.

3. Images that evoke an emotional response.

Images that evoke emotions relevant to the article’s topic can greatly enhance reader engagement. For example, in a story about a heartwarming rescue — including a touching image of the rescued animal — could enhance the reader’s empathy and make your content more memorable.

On the other hand, inappropriate or insensitive images alienate readers and can adversely effect your article’s credibility.

It’s essential to consider the emotional impact of your visuals. They must align with your article’s tone and message.

In summary, when images are used thoughtfully and strategically, they have the power to improve comprehension, capture the reader’s attention, and evoke emotions that you want to elicit.

We are a visual culture. I’m here to share more about our visual habits and opportunities.

Remember: crafting a title and subtitle ranks high on SEO but your article’s images are critical too.