Casi McLean, a USA Today Bestselling Author, discusses the interplay between her personal passion for magic and storytelling, and how she infuses this into her writing and branding, particularly in her "Lake Lanier Mysteries" series, which includes a story set during the 9/11 attacks.
Abstract
Casi McLean reflects on her journey as an author, emphasizing the importance of weaving personal passion into her stories to create a unique brand. Her mantra, "Discover The Magic," is a testament to her love for time travel, romantic suspense, mysteries, and thrillers. McLean's work is not just about crafting tales but also about leaving a lasting impact on her readers, embedding "golden threads" of her heart and soul within her narratives. Her series, "Lake Lanier Mysteries," which includes "Beyond The Mist," set against the backdrop of the 9/11 attacks, showcases her commitment to storytelling that resonates on a deeper level. McLean also shares her marketing strategies, highlighting the significance of Internet visibility and the power of branding to elevate an author's work to bestseller status.
Opinions
McLean believes that every author possesses a unique "secret power" that can enhance their Internet visibility and propel their books toward bestseller lists.
She emphasizes the importance of remembering tragic historical events, like 9/11, to avoid repeating past mistakes, which is reflected in her storytelling.
McLean suggests that authors should identify and integrate their core passions and values into their writing to define their brand clearly.
She values the connection with her readers, drawing inspiration from their reviews and the "spark of light" her stories leave behind.
McLean encourages authors to share their personal journeys and insights, as she does through her memoir and articles on Medium, to engage with their audience on a more personal level.
She advocates for the use of social media and newsletter subscriptions to build an "Inner Circle" of followers, offering them exclusive content and benefits.
McLean is a proponent of utilizing various forms of media, such as book trailers and YouTube videos, to market her books and reach a wider audience.
Simple secrets to market your brand within the pages of your fiction books ~ Part ll
Photo Created by Casi McLean via Canva
The lure of mystery has spun magical whispers through my thoughts for as long as I can remember. As a child, I loved the fantasy of fairy tales… how the magic unfolded and whisked me away to unknown shores.
Now, as a USA Today Bestselling Author, my brand––my mantra, Discover The Magic––evolves from that childhood passion. I love spinning tales to stir the soul through time travel, romantic suspense, mysteries, and thrillers. My goal is to WOW my readers, leaving them wanting more and, in return, readers inspire me with beautiful stars they post with their reviews.
I wasn’t aware of the marketing magic I held in my hand when I wrote my first novel…or the magical strands at my fingertips. But I knew my passion ran deeper than simply knocking out story after story to fill a backlist. Now, I see the golden threads that hid within my manuscripts without my knowledge — snippets buried beneath the surface that reveal an author’s heart and soul.
The mantra began with my first novel, Beneath The Lake, and now weaves through each story I publish. I know it sounds strange, but I write completely by the seat of my pants. I see or hear something that sparks an idea and poof––the magic begins. I never know where my stories will lead until my characters come to life, whispering secrets within my mind that unfold their destiny. They are the pixey-dust that make my stories come alive.
Every author has their own unique secret power, but few realize the golden threads they possess. Their own personal magic can increase their Internet visibility and thrust their books toward the bestseller lists.
I invite you to take a few minutes to peek into the mysterious world of Lake Lanier Mysteries on my Amazon Page.
Book #2 in Lake Lanier Mysteries is set in New York City, September of 2001––the terrorist attack on the World Trade Center.
Discover The Magic…and the hidden secrets buried BEYOND THE MIST.
★ In honor of the victims and first responders of the 9/11/2001 terrorist attack on the World Trade Center, books one and two are on sale for only $0.99 — today through September 11th…so grab your copy now.
Photo from Casi McLean & TWRP Cover Artists
Most people recall where they were on that fateful morning, the moment they heard a plane crashed into New York’s World Trade Center. All eyes were glued to the horrific tragedy, but New Yorkers lived the catastrophy first hand.
One of my readers wrote this in her review:
“As a native New Yorker and a Manhattanite, everything about September 11th is etched into my brain. Reliving it in a small way through Beyond The Mist, I was pulled into the feelings of Nick when he realizes he can travel back to that fateful day via the power of Lake Lanier’s turbulent depths and the genius of Sandy and “Tess.” What might happen if you could go back in time to the harrowing day of September 11th? Could you change history? Should you change history?––Charlotte O’Shay
So, why did I write a story set in the midst of such a horrific event?
Because if we don’t remember the horrible events of the past, we are doomed to repeat our mistakes.
I have to say after watching weeks of videos on the History channel, I almost changed my mind…I simply could take no more of the visuals. Sick to my stomach from submerging myself in the terror and tragedy, I knew my research needed to end. But I felt compelled to write the story with the 911 backdrop, perhaps as a reminder…buffered by the fantasy of time travel.
Beyond the Mist is a story about steadfast love, how good people strive to honor the living and the dead, the powerful grip of guilt and memory, and the blessing of redemption––and therein lies my passion…the golden threads for the world to remember.
Though Beyond The Mist can easily stand alone, it’s better to read the series in sequence. This story opens where book one ends, and brings to life two minor characters from Beneath The Lake as my hero and heroine.
The description — Piper Taylor concedes she’ll never fall in love, until a treacherous storm spirals her into the arms of the handsome Nick Cramer. Unrelenting remorse over a past relationship haunts Nick, but he can’t deny the mysterious connection and hot desire Piper evokes.
The allure of a secret portal hidden beneath Atlanta’s Lake Lanier tempts him into seizing the opportunity to change his mistakes. But his time slip triggers consequences beyond his wildest dreams, spiraling them into international espionage and the terrorism of 2001 New York.
I create my own trailers and most of my books, including Beyond The Mist, are available on Audible.
I invite you to take a moment to watch my Beyond The Mist trailer…
What does my story have to do with marketing my brand?
Few know the underlying inspiration for my writing, or what passion lives in the minds of authors. But when we weave that passion into our stories, our inner light reaches out to the world.
I fill my books with edge-of-your-seat suspense and thrilling rides with twists and turns you’ll never see coming. I want my stories to stir my readers imagination, but also leave them with a spark of light they’ll remember long after my story ends.
That inspiration is what I live by, my mantra, and my brand. Every story I write reflects that premise at its core. My readers come back for more and I hope I will never disappoint them.
So, ask yourself this question. What is your mantra? Why do you choose certain stories to read, watch, or write? What word describes you at the core? When you discover those answers, your brand emerges with crystal clarity. Find your golden threads and weave them through your stories.
The rest is easy. Spread the word. Tell the world about your brand and you’ll float to the top of the sea of books that litter the Internet. Ride your wave and you’ll be more visible than you ever dreamed possible.
The inner source of our flame can fizzle and fade to a soft glimmer…but a tiny ember remains dormant, waiting for a spark to awaken dreams and burst them into a flame of passion — Casi McLean
My first published book, Wingless Butterfly, was a memoir, the story about a broken child and her struggle to break free from a jagged past and live her dreams. My dreams came true.
If you’d like to learn more about my backstory, be sure to check out this Medium article.
To see more of my books, here is a Worldwide Amazon linkthat will take you to your own country’s Amazon.
Bonus Tip: One more thing I’d like you to know before your head hits the pillow tonight is I often giveaway FREE books and have frequent sales. Plus, I share giveaways, events, and sales my terrific author friends create. Subscribe to my newsletter FREE for tons of benefits only my Inner Circle receives…and remember books make great gifts, too.