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Summary

The article emphasizes the importance of focusing on the value and impact of writing over the pursuit of virality for monetary gain.

Abstract

The article on Medium discusses the common writer's dilemma of aiming for viral content versus creating meaningful work that resonates deeply with even a single reader. The author shares a personal experience of writing an article from the heart about self-worth, initially doubting its potential for success due to a lack of "viral elements." However, a comment from a reader affirming the article's impact on them reinforces the author's belief in the spiritual nature of writing and its power to heal and transform lives. The author argues that writers have a sacred duty to deliver messages through their words, serving as messengers, healers, and truth-tellers. The piece reminds writers that their work is not solely about financial gain but also about the profound effect their words can have on others, urging them to remember the spiritual gift of writing and the impact it can make.

Opinions

  • Writing for the sake of virality can lead to losing one's authentic voice and the true purpose of writing.
  • The author believes that writing is a spiritual activity and a spiritual gift, suggesting that it is a means of channeling thoughts and messages.
  • Writers are seen as more than just content creators; they are considered messengers, healers, prophets, workers of light, and truth-tellers.
  • The article suggests that the impact of words on a reader's life is as valuable as the monetary rewards that come from writing.
  • The author emphasizes the importance of trusting one's internal voice and the messages that come through the heart, as they have the power to cause significant personal shifts for readers.
  • Writing is portrayed as a part of the writer's sacred duty on earth, highlighting the role of writers in sharing with the world and contributing to a collective purpose.

Here’s Why You Shouldn’t Aim To Go Viral With All Your Blog Posts

Do This Instead.

Photo by Zoe on Unsplash

As a writer on Medium, you want your articles to do well.

You want to go viral because going viral equals money through the Medium Partner Program.

But the truth is — if going viral didn’t increase your chances of earning more money, I doubt many of us would be as concerned with writing articles that go viral.

Instead, we’d be more interested and focused on the value and impact our writing contributes to other people’s life.

It’s an interesting conundrum to navigate as a writer.

A couple of days ago, I wrote this article —

I wrote it from my heart.

It came from my own personal experiences and life lessons navigating my lack of self-worth and self-esteem issues.

But after writing and submitting it to the publication, I thought to myself —

“I doubt this article will do well”

“It doesn’t seem to have that viral element to it”

“No interesting headlines”

“No shock factor”

It’s boring

But then a still small voice said to me — “There’s a message in here for someone. Someone needs to hear this. Maybe, the message is for only one person. But that one person needs to hear this message.

I obeyed and trusted that still small voice from within.

I always trust my internal voice. It has never steered me wrong.

This morning, I woke up to this comment on the article that touched my heart:

It felt so good to know that the message was delivered to the person/people who needed to hear it.

The feeling the comment gave me, felt as good as earning money on it!

It made me realize that as a writer, it’s easy to get sucked into writing for the numbers$$$$$$.

As writers, we have to keep in mind that — it’s so easy for us to lose our authentic voices.

Writing, the ability to channel blocks of thoughts into words, is a spiritual activity. It’s a spiritual gift.

As writers, we are channelers in our own right.

It is our sacred duty to deliver what comes through our hearts to the world.

We’re the messengers, healers, and prophets.

We’re workers of light and truth-tellers.

Our words have the power to cause internal and soul shifts for people.

By writing, we’re actively living out our purpose to share with the world.

It’s always important to keep in mind that writing isn’t only about making $$$$$$$, but also about the impact, our words have on others.

As a writer, can you relate to what I just shared?

Is it easy for you to get lost in the earning potential of your pieces, rather than the impact of your words?

Do you feel like writing is a part of your sacred duty here on earth?

I’d love to hear your thoughts and reflections on this.

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