Profitable List Building Tips
Here’s How You’re Going to Create 3 Lead Magnets from Just One Article
Yes, really…
When we gathered recently we looked at how to create your (ETM’s) Evergreen Traffic Machines. So click here if you missed it.
Today you’re going to discover how to create 3 Lead Magnets from just one article.
Let’s get started.
Whether we call them
- lead magnets
- give aways
- ethical bribes (dislike this term as much as trip wire)
- free upgrades
- or something else
the goal is to deliver something of value to a prospect in exchange for their email.
I’ve heard from so many people about how they struggle to create lead magnets. Some tell me it took them months, and a few have even told me it took them a year to create a lead magnet. That’s about 364.5 days too long.
The Good News
The good news is you can quickly create at least 3 lead magnets from just one article. Here’s how:
- PDF Version of the Article
Doesn’t sound like much but people love ’em. Surveying tells me they like to have the physical version of the article to highlight and hang where they’ll see it often.
And who are we to deny them?
2. Add Action Questions
Add a few “action questions” to the end of the article designed to get your prospect into action.
Here’s a few examples of “action questions”:
- What’s your biggest take away from this article?
- What’s your plan to begin to implement this take away before your head hits the pillow tonight?
- What are the obstacles you can anticipate popping up to get in your way?
- What’s your plan to move past the obstacles?
Product Creation Bonus Tip: You could take these questions along with the article and bundle them into a “mini-workbook” for a low investment.
3. Next Steps
Let’s say you’ve got an article with 3 mistakes, 3 tips, or 3 pillars.
The lead magnet could be the Bonus Tip or 4th Pillar, etc.
BONUS Tip: One of things I always try to do is make my lead magnet a sample from an info-product. This nicely sets up a special offer on the thank you page. Your welcome. ;-)
This column was created because of the number of people who struggle with creating lead magnets. My request of you is
“don’t you dare make this hard!”
I’ve also created a “fill in the blanks” easy Lead Magnet Genius Template complete with:
- Mini-Workshop Video Training
- Genius Template and Checklist
- Examples in the Wild: examples of how this Genius Template has been used
- Downloadable Audio Version
- Downloadable Transcript
- Get started here
And in our next episode:
“18 Sure Fire Ways to Create & Profit with Your Content”
