He had gathered 13703 emails but wasn’t sending one.
My client was 💩 on his email lists.
One single campaign over 5 days brought him 9 127,50 €
Just after using this strategy :
1 — Segment the list
His traffic comes from ads & his group.
Not everybody is a perfect fit for the different emails I planned.
The key at this stage: is personalization & understanding your subscribers’ unique needs.
So I simply send an email to the entire list with a poll.
To entice them to take action, there was a free gift at the end.
It helped me to send the campaign to the most targeted segment.
Making over 19€ per subscriber.
2 — For those who opt-in for your lead magnet
They’re after practical tools & quick wins.
Give ’em follow-up emails with extra resources, tips, or even a mini-series guiding them to maximize their results with the lead magnet.
3 — For those who opt-in manually for your newsletter
They are invested in your personal journey and insights.
They crave your voice, stories, and unique perspective.
So, give ’em content that’s personal, and reflective: your experiences, lessons learned, maybe even behind-the-scenes glimpses of your work.
4 — Set up your campaigns
Make each group feel like you’re talking directly to them.
A generic, one-size-fits-all approach won’t cut it anymore.
It’s all about providing value while building genuine connections.
As for frequency…
Many creators have 5 emails in their welcome sequence, sending one per day.
Remember, create a connection without being too salesy, or they’ll bounce.
Stay authentic.
Stay true to yourself.
Write to make an impact.
