Have You Heard Of Apple’s New iOS Update And What It Means For Your Email List

Summary

Apple's iOS 15 update introduces privacy features that prevent email open rate tracking, significantly impacting email marketing strategies.

Abstract

The recent iOS 15 update by Apple has introduced new privacy features that block email service providers from tracking email opens, a metric widely used to gauge the effectiveness of email campaigns. With estimates suggesting that 30-50% of email list subscribers use Apple Mail on Apple devices, this change is set to have a substantial impact on how marketers assess and grow their email lists. The update, effective from September 2021, is part of a series of changes that continue to shape digital communication, emphasizing the need for adaptability in email marketing strategies.

Opinions

The author implies that the ability to track email open rates is crucial for evaluating the effectiveness of email marketing campaigns.
There is an acknowledgment that this is not the first time significant changes have occurred in the digital communication landscape, hinting at a need for resilience and adaptability among marketers.
The update is portrayed as a major shift in email marketing, with a potential loss of a key performance indicator (KPI) for marketers.
The author encourages readers to join their email list, suggesting that despite these changes, email communication remains a valuable tool for content distribution.

It’s a major change and has a widespread impact

Email is one of the best ways to communicate with your audience.

According to Mailpoet, ‘it’s fair to assume that about 30–50% of your email list is using Apple Mail and Apple devices to open emails’.

Effective September 2021, Apple released an iOS 15 update.

This update means a major change.

Why?

Because it gives mobile users new email privacy features that block third-party email service provider software from tracking.

Meaning: You can't measure anymore one of the most crucial metrics in regard to effectiveness — the email open rate.

The latter is an excellent data point to use when you grow your email list.

This isn’t the first time there have been major changes, and it won’t be the last.

Have You Heard Of Apple’s New iOS Update And What It Means For Your Email List

It’s a major change and has a widespread impact

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