Gumroad Review: How to Use Gumroad
A comprehensive overview of using Gumroad to sell digital products and memberships

There is a wide range of online platforms for selling goods and services, and they come in all shapes and sizes. Gumroad might be one of many platforms, but it has drawn quite a bit of interest from a lot of creatives. If you are looking to sell creative services online, chances are that you have heard of this easy to use platform. Though it has grown steadily in popularity over the years, not everyone knows just how many features Gumroad actually has. In this article, we will discuss Gumroad and everything that it provides as a creatively focused eCommerce platform.
What Is Gumroad?
Gumroad is an online platform that originated back in 2011. Geared towards creatives in various industries, it is the perfect place to easily sell artwork, writing, and other creative content online. Many different kinds of artists use this platform to sell their goods and services to clients all around the world. In many ways, it is like Shopify, but it is primarily used by creative professionals.
With Gumroad, you will be allowed to create a fully online store to sell your goods. Gumroad enables you to easily make a profile and sell a wide range of physical and digital goods to anyone who is interested. You can choose to sell products and services individually or to instead sell memberships that allow customers to pay monthly, quarterly, or annually. With complete sales support, it is the perfect space for writers or any other kind of creative to begin selling immediately.
Gumroad offers support for a wide range of creative setups. Though it offers support for subscriptions and individual sales, it also offers rental options. This can be particularly helpful for those who are writing content or selling films. Content can be delivered in a wide range of formats including Mobi, ePub, PDFs, or even audio formats for eBooks. For software sales, it has support to generate individual license keys as well.
In addition to allowing you to run a full eCommerce store, you can also create a complete blog. With this new feature, you are able to pair your store with a fun and modern blogging platform to share helpful information with your clients. Whether you want to write about your creative process or promote your new book, Gumroad makes it easy with its approachable posting setup.
The Pros and Cons of Gumroad
Gumroad is a fully adaptive system that has been designed to support the sale of art in a variety of different formats, and it is only getting better with time. If you’re debating which eCommerce platform to use for selling your products, you might wonder where this system excels or falls short. For this reason, we have detailed out what people seem to like and dislike about Gumroad.
Pros
- Good Pricing — Compared to other popular eCommerce platforms, Gumroad is very affordable in terms of fees and agreements. It is fair to those who sell on the site, making it particularly favorable for creatives with an established following.
- Blog Support — Many small businesses use blog posts to promote their content and Gumroad lets you connect it directly to your page. You can post content on your profile, and even share it with your customers.
- Support For Products and Services — People favor Gumroad because it easily supports the sale of art. Whether you are looking to write a blog and sell drawing services on the side, or you want to let people rent your short film, Gumroad makes it possible.
- Discount Support — This is a feature that not every eCommerce platform supports, but it comes in handy. On Gumroad, you can provide customers with discount codes so that they can benefit from purchasing from you. It is effective for securing repeat buyers.
Cons
- Limited Product Visibility — Even though Gumroad has a lot to offer, it is not the most popular platform. This can make it difficult to promote and sell your products. However, if you already have an established following, it is a good place to send them to make their purchases.
- Discover Fees — This problem is hit or miss for some. When Gumroad promotes your product in their Discover section, they take an additional 10% off of every sale that you make. Some find it worth it because of the attention and influx of new orders, but it is a fairly high fee to pay.
Who Is Gumroad Right For?
Though you can theoretically sell anything on Gumroad, the reality is that this platform really is designed for artists. It is made to sell all kinds of creative goods and services, and it really seems to excel for a selling platform in this regard. It is currently favored by artists, writers, and software developers because of its convenient tools for selling digital products. Many bloggers are currently turning Gumroad into a place to sell additional services, or even offering subscription access to certain products in the same way you might on Patreon.
Conclusion
For creatives who want an easy to use eCommerce platform, Gumroad can feel like an obvious choice. It is perfect for those who are looking to sell their work on a platform that makes sense, but that doesn’t mean it is right for everyone. Fortunately, you can use their free option to explore the system and see if it is the right fit for your services. At the end of the day, only you can decide if this is the spot to sell your new games, shirts, or eBook chapters. Fortunately, Gumroad is happy to help.
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Casey Botticello is an internet entrepreneur and the founder of Blogging Guide, an online community of writers with an award-winning newsletter. He is also the creator of the popular Medium Writing Course and the Substack Newsletter Course.
Casey previously worked at several tech startups, a lobbying & strategic communications firm, and has created several businesses of his own. He is a graduate of The University of Pennsylvania, where he received his B.A. in Urban Studies.
You can connect with him on LinkedIn, Twitter, Facebook, follow his Medium publications, Digital Marketing Lab and Medium Blogging Guide, or reach out to him directly on his personal website.
