Summary

The author shares strategies for leveraging a viral post to increase visibility and success for other related content on their Medium profile.

Abstract

The author, Ilam Padmanabhan, experienced unexpected viral success with a Medium post, which led to significant financial gain and a surge in readership. Recognizing the opportunity, the author implemented a strategic approach to capitalize on this viral momentum by promoting three other prominent posts within the viral content. This tactic involved selecting posts that had already shown potential for success and giving them additional exposure. The results were positive, with each of the promoted posts experiencing a resurgence in readership and engagement, further solidifying the author's credibility and reach on the platform. The author emphasizes an experimental mindset and encourages readers to utilize similar strategies to maximize the impact of viral content, suggesting that such opportunities should not be left on the table.

Opinions

The author believes in the importance of seizing the moment after a viral success to promote other relevant work.
There is an opinion that carefully selecting which pieces to promote based on previous performance can lead to better results.
The author expresses satisfaction with the outcomes of their experiment, indicating that the strategy was effective in reviving interest in their other posts.
The author holds the view that sharing successful strategies can benefit others, implying a sense of community and mutual support among content creators.
The author suggests that with the right approach, it is possible to extend the life and impact of a viral post, thereby increasing earnings and audience engagement.

Got A Viral? How To Multiply Success

How to multiply the success from your viral post

How to multiply value from your viral post? Photo - Pexels

I had no idea that this post would go viral. Like all of us, I secretly (or not so secretly) hope that all of my posts go viral.

But this one caught me by surprise. The pattern of views/reads was like most other decent hits. But it took off after the 5th day and has helped me reach heights I didn’t think were possible.

This one’s gone nuts! Screenshot and silly art — Ilam Padmanabhan

It is still going strong. Very very strong. It has already paid me the membership fees for half a year! That is big by my standards!

Great, so what? We’ve read 18 million brag stories. Why one more?

Yes, I can read your mind.

Wait — this post is about what happened after the post went viral. And how I experimented with getting more value out of it. (But I did have to establish credibility first!)

What did I do to get more value?

I found a polite way to introduce my other most prominent hits. The ‘Readers’ Insight’ suggests that 32% of my readers are interested in the topic of Writing. So why not showcase my other work on the topic.
I choose carefully what posts to showcase. I did not add ALL my work. I only picked three that I thought would work.
Why pick only three?

These three were already successful. There was proof that enough people liked it. It just needs more exposure.These were on the cusp of something.

POST 1: This was my second biggest hit. I felt it had more potential.

How Did the Third Month Go?

I’ve completed my third month on Medium. I’ve written more than even before, so how did the month turn out!

medium.com

POST 2: This was on the cusp of going viral. I was wondering if a nudge would help.

I wrote a lot this month, what happened next?

I nearly doubled my posts (40+ posts in 27 days) in January, want to know what happened?

medium.com

POST 3: This was on the cusp of getting 1K claps.

Want To Be In The Top 8%? — Part 1

Only about 8% of the writers on Medium seem to make more than $100 a month, do you want to be in the top 8%?

medium.com

Did It Work?

I’ll share the results, and you tell me.

POST 1:

The post has found life again! Screenshot — Ilam Padmanabhan

Like many of my other successful posts, this one went up and flattened quickly. But after the experiment, it has been steadily performing. I’m not sure how long this will keep working. I’ll keep assessing and make a change if needed.

POST 2:

The post’s gone viral with the push! Screenshot — Ilam Padmanabhan

This post has gotten a second wind! The views/reads are reaching new heights now. It’s one of my favorites (for the picture mainly)!

And it has gone viral!!

POST 3:

The post found some new life, but isn’t exactly setting the forest on fire! Screenshot — Ilam Padmanabhan

My original goal of getting the post to 1K claps is achieved!

There seems to be a steady number of views/reads with some new peaks. But I have my doubts about pushing this one. I’ll leave it there for the next few days and see what happens.

Conclusion:

I didn’t intend to write as much about ‘Writing.’ But I have a very experimental mindset and keep trying different things. And I love to share when it works. If it works for me, maybe it’ll work for you as well.

If you get a viral post, these might help you get more out of it! Good luck! Why leave money on the table if you can take some more?

By the way, I write on a lot of other topics. More about what I write here!

Please follow me and subscribe to emails so you’ll know as soon as my next post is out. If you are not yet a member, you can join in and get access to the work of thousands of writers, use the link here!