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Summary

Consistently creating and publishing content daily is key to getting found online.

Abstract

The article emphasizes the importance of consistency in content creation for getting found online. With numerous platforms available, it's easy to get lost or overwhelmed. However, by creating an article-a-day and publishing it on a few platforms, one can't help but get noticed. The author suggests that this strategy not only makes getting found easy but inevitable. The article also warns against the trap of trying to be everywhere and suggests focusing on 2-3 platforms to create a regular presence.

Bullet points

  • Consistency is key in content creation for getting found online.
  • The article-a-day strategy is recommended for daily content creation and publication.
  • Repurposing content on a few platforms daily is suggested.
  • Medium.com is recommended for easy daily article publication and repurposing to LinkedIn, Twitter, and Facebook.
  • It's not necessary to show up every day on every social platform, blog, and other sites.
  • Regular presence on 2-3 platforms can create the feeling of being everywhere.
  • Daily article creation makes getting found online easy and inevitable.

Getting Found Online Made Easy

Consistency is the key…

Photo by Standsome Worklifestyle on Unsplash

So you want to get found online?

Good for you, that’s a good thing.

The challenge is it’s a lot harder than it used to be.

Back when I first went online full time 15 and a half years ago, we had websites and teleseminars. And that was about it.

So now we have so many more ways to get found online. But the problem is we now have so many ways to get found online.

Read that again…so it will sink in.

Understand that so many ways to get found online makes it easy to get lost online. And easy to get burned out trying to keep up with every social site and more!

Consistent Content Creation makes it easy again

Consistency is the key here. This is why I love the article-a-day strategy. When you create content daily and publish it and repurpose it in a few places daily, you can’t help but get found.

So now we have so many more ways to get found online. But the problem is we now have so many ways to get found online.

Medium.com makes it so easy to publish an article-a-day, and even easier to whack a few buttons and repurpose to LinkedIn, Twitter, and Facebook.

“I see you everywhere”

Be careful of the trap here. The trap is believing you have to show up every day on every social, your blog, and any other sites.

The good news is you don’t.

Simply show up regularly on 2–3 places and people will feel like they see you everywhere.

And just in case I’ve not yet clearly made the point, creating an article-a-day not only makes getting found easy, it makes it inevitable.

Photo by Bonnie Kittle on Unsplash

About Jeff Herring

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Online Marketing
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