3 Ways To Get Website Traffic Without Paying For Facebook Ads

Grow your audience with these organic lead generation strategies

Do you break your friends into different groups based on what you talk about with them? Like there’s that one friend that you talk about relationships with, another that you can talk business, and yet a third that’s perfect for getting into the nitty-gritty of finances, income, and internal money blocks?

No? Just me? Good, good.

Well, I was talking to my business friend the other day, and we were discussing starting up new online businesses. She was like,

“I know I need a funnel, but I’m confused about how to automate it and drive traffic to it.”

I was like, “I got you. Automation is easy — ConvertKit is your answer.” (That’s an affiliate link, by the way.)

With ConvertKit, you can write your welcome sequence with however many emails you want, specify when you want them to send in relation to one another, and set the whole thing up to begin as soon as someone opts-in to your landing page.

In other words, while you’re sitting on the beach or out for a hike, your welcome sequence is doing the hard work for you, building up relationships with your new email subscribers and giving them a glimpse of who you are and how you can help them.

Driving website traffic is another beast entirely. And it’s what I want to focus on in this article today. Here are three ways to drive organic traffic to your landing page or website without paying a cent on ads. In technical speak, these are called organic lead-gen strategies.

1. Leverage podcasts to be seen

I’m not talking about creating a podcast here, though that’s a great option too. I’m talking about appearing as a guest on podcasts in your niche. They don’t even have to be huge, well-known podcasts either. Here’s what you do:

1. Find relevant podcasts and reach out to them about appearing as a guest
2. When you’re speaking on the podcast, invite people to come to your landing page and sign up for your lead magnet

As an added bonus, appearing on podcasts also establishes credibility and authority, while building your list simultaneously. It’s a win-win!

2. Start swinging

List swinging that is 😉.

Here’s how it works:

1. Find someone who has a similarly sized email list as you. If you have 100 people on your list, find someone who also has 100 people on their list, not 1,000.
2. Set up a deal where you email your list about your partner one day, then they email their list about you another day.
3. In the emails, invite people to come and get your lead magnet for free. You could even write emails for each other.

If you don’t have an email list yet, consider how you could offer value in another way, then provide it in exchange for someone emailing their list about your offer. That value may be writing some copy for them or providing some sort of service.

This is an awesome way to get qualified leads on your list quickly. Often people have email lists, but they aren’t leveraging them fully. You can come in and say, “Look, I’ve got this product. If you sell it to your list, then I’ll split the sales with you.” As long as your product is high-quality, people may agree to this because they know it will help them provide value to their list while making some money.

3. Use social media wisely

Start putting Twitter, Facebook, LinkedIn, YouTube, and more to work for you! Here’s how:

Getting website traffic from Twitter

First, put your landing page link in your bio, then tweet one list-building tweet per day where you talk about the benefits of your lead magnet and link to your landing page. Do a second tweet every day that invites people to DM you. Say something like, “Hey, want to [insert goal you can help them achieve with your lead magnet]? Shoot me a DM if you’re interested in learning more.”

Getting website traffic from Facebook

For Facebook, you’ll want to put the landing page link in your profile and the description of your profile picture. Create a business page and post content that promotes your lead magnet, then share your landing page link in the comments.

You could even go further and create a Facebook group. Or find other Facebook groups in your niche, hop into them, and provide value. Don’t go spamming your landing page link all over the place — help people out and provide actual value. If they like how you’re helping them, they’ll check out your profile and see your link then.

One important note, if the Facebook groups that you’re in have a “pitch day” where you can promote your services or products, feel free to post your landing page link on these.

Getting website traffic from YouTube

Are videos more your thing? Then YouTube is for you! Make a video series on your area of expertise that demonstrates your knowledge. Add the landing page link to the video description and as the first comment on the video. Tag the video with your relevant keywords — try to ensure they’re keywords that people are searching for. Then, sit back and let YouTube bring people to that video. They’ll see you demonstrate your value and knowledge, then will hopefully hop onto your list.

This is by no means an exhaustive list of all organic lead generation strategies that are out there. But I hope it gets you thinking about how to get creative and drive more traffic to your website or landing page, starting now. It will take time, energy, and effort, but if you’re not ready to enter the world of paid traffic just yet, these strategies will still help you be seen and heard.

Want to build a profitable email list from scratch in 5 days? Get my free course that shows you how.