avatarTommy C


Friends Don’t Let Friends Launch Startups Without a Reality Check

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We’ve all been there. You come up with what you think is a brilliant new business idea. Maybe it’s an app that delivers champagne and cupcakes on demand. Or a social network just for pets. You’re convinced this is your ticket to fame and fortune.

So you excitedly share your million-dollar concept with your closest friend, waiting for the praise to roll in. But instead of jumping up and down, they hit you with a cold hard reality check:

“That idea will never work…” “The market is too saturated for that already…” “Do you really think people will pay for that?”

Ouch. It stings to have your dreams crushed, especially by someone so close. Your enthusiasm deflates faster than a popped balloon at a birthday party.

But before you crumple into a whimpering heap, consider this. Your friend’s skepticism, although hard to hear, is a gift in disguise.

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Let me explain why

It Forces You to Refine and Improve Your Idea

Like a diamond that only sparkles after intense pressure, raw ideas need some polishing too. Your friend’s criticism can strengthen your concept by exposing potential weaknesses you overlooked in your excitement. Maybe your app idea solves a problem that doesn’t really exist. Or your target customers aren’t as desperate for it as you assumed.

Think of your friend’s feedback as tough love that forces you to refine and improve the core idea. Their doubts just might lead you to something even better.

It Prepares You for Investor Scrutiny

Let’s say your friend’s reality check convinces you to tweak your idea into something more viable. But you’re not out of the woods yet. To get your business off the ground, you’ll need capital from investors who can be 10x more skeptical than any friend.

If you can handle criticism from someone close, you’ll have thicker skin when facing the sharks on Shark Tank. Consider your friend’s feedback as training wheels for handling investor scrutiny.

It Keeps You Grounded in Reality

When you’re passionate about an idea, it’s easy to get lost in fantasyland. You imagine best-case scenarios and overlook potential pitfalls. Your friend’s skepticism forces you to keep both feet firmly planted on the ground.

While you should tune out naysayers who only spew negativity, listen carefully to thoughtful critiques from those who want you to succeed. Let your friend’s grounded perspective serve as a reality check to prevent costly missteps down the road.

So next time your closest ally throws cold water on your ambitions, don’t despair. View their constructive criticism as a gift that will make your idea stronger and set you up for success.

With their thoughtful feedback, you can transform that rough startup diamond into a sparkling gem.

Photo by Mika Baumeister on Unsplash

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