avatarJyssica Schwartz

Summary

The provided content emphasizes that freelancing should be approached as a serious business, not just a side hustle, requiring proper planning, marketing, and professional practices.

Abstract

The article underscores the importance of viewing freelancing as a full-fledged business rather than a mere side gig. The author, driven by the lack of honest and comprehensive information for freelancers, advocates for a realistic portrayal of freelancing that includes both its advantages and challenges. The mindset shift from considering freelancing as a secondary activity to treating it as a primary business is crucial for success. This perspective influences how one markets services, interacts with clients, and plans for future growth. The article advises freelancers to adopt business-like practices such as creating contracts, streamlining services and pricing, building a website, and maintaining meticulous financial records. The author encourages freelancers to take their venture seriously, suggesting that doing so will lead to better client relationships, more efficient business operations, and a more sustainable career.

Opinions

  • Freelancing requires a level of commitment and planning similar to starting any other kind of business.
  • A common misconception is to view freelancing as a "side hustle," which undermines its potential and the effort required for success.
  • Honest and practical advice is necessary for new freelancers to set realistic expectations and succeed in the market.
  • Treating freelancing as a business involves professional practices like drafting contracts, strategic marketing, and organized financial management.
  • Recognizing freelancing as a business can lead to better client interactions, more consistent work, and a more professional reputation.
  • Freelancers should actively market their services and not rely solely on referrals or word-of-mouth.
  • Adopting a business mindset helps in scaling the freelancing operation and planning for long-term sustainability.

Freelancing is a BUSINESS

How you think of it changes how you approach it.

Photo by Eddy Lackmann on Unsplash

When I wrote my first book, it was a reaction to all the conflicting and contradictory information I found when first starting to freelance.

I just wanted someone to tell me the truth, especially that it’s hard and lonely and can suck sometimes.

So, when I went about writing my first book, I wanted to show not only the advantages and awesome things about starting a career as a writer but also the disadvantages and negatives. I wanted to portray a realistic view of it. I wanted to give people real, practical advice about starting a business and what my personal experience was like.

In addition to wanting to really highlight all aspects of being a solo entrepreneur, I had another motive. When I first started my business, I was doing a ton of research and was constantly finding conflicting and contradictory advice about what to do and when to do it, the things I needed versus what is just gravy. My mission in this blog and in most of my writing is to try to make it as easy as possible for YOU to jump in and start making money as a freelancer.

Part of that is how you think of your freelancing career.

Freelancing is a Business

So many people think of starting freelancing as a “side hustle” or a part-time thing or a “side gig.”

But it is important to treat freelancing as a BUSINESS and not as some little “side thing.”

The mindset of it being a business is so important — it changes how you treat it and how you plan for the future and market!

By thinking of it as a side gig, you are not assigning it its true value. You aren’t giving it the respect and attention it deserves.

Something changes in your brain when you say, “I am starting a business” versus “I am doing freelancing on the side.”

As a freelancer, you are an entrepreneur and essentially a business owner. You are being a service-based business.

How you approach finding clients, marketing, scaling, future plans, everything changes when you shift your mindset from “something I do on the side” to “my business.”

If it were just a side gig, you might not think about the importance of marketing and pitching yourself to clients at all times. Maybe you only tell your friends and family and hope clients come to you. Maybe you’re relying entirely on referrals and not actively searching out clients.

People don’t do business plans and file as an LLC for a “side gig.” They don’t usually take it as seriously.

If you want others to take you seriously, you must take yourself seriously.

So drop the “side hustle” from your vocabulary and start treating your skills and services as a real business.

Have a contract for every single client. Ask for deposits and be able to know exactly what you’re providing. Streamline your pricing and service offerings. Make yourself a website. Use invoices. Keep track of everything for when you file taxes. Advertise your services. Have a new client onboarding script and process. Stay super organized.

You can do this! You might be already doing it and just needed a small push to change your mindset. Let me know how it’s going!

Check out my brand new book Concept to Conclusion: How to Write a Book and learn everything you need to know to conceive of, outline, write, publish, and market a book!

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