Forget ChatGPT, Claude is Way More Awesome to Chat With

Putting Claude and ChatGPT to the test with a number of examples.

If you’ve been following me, you may know that I’ve been using AI chatbots every day for over 11 months now.

Yes, you name it, and I’ve used them all, including ChatGPT, Bard, Perplexity, Claude, and so on.

Now, if you’re wondering which one I primarily use, it’s Claude.

Yes, I’m talking about the free version of Claude, as it surpasses ChatGPT in several aspects.

Don’t believe me? Let me provide you with some examples.

Please note that I have been comparing the free version of ChatGPT with the free version of Claude.

With that said, let’s compare ChatGPT and Claude on various parameters.

1. A summarization smackdown

Let’s first compare ChatGPT and Claude in terms of summarizing a large number of texts.

For that, I copied and pasted the content of one of my articles, and asked ChatGPT and Claude to summarize it.

Here’s the summarization that ChatGPT generated.

And here’s what Claude generated.

If you ask me, I like the style in which Claude wrote the content, but I found the content of ChatGPT a bit better since it clearly signifies the main point, i.e., the book’s name as well as the discount that the author is offering to early supporters.

2. Summarizing a book

Now, let’s take it one step further and ask both chatbots to summarize a book.

Since I’ve read ‘Rich Dad, Poor Dad’ a couple of times, let’s have both AI chatbots summarize it.

Here’s the response from ChatGPT.

Pretty cool, right?

And now, here is Claude’s response.

To be precise, both chatbots produced equally good responses.

3. Creating sales and marketing strategies

Recently, I launched my first book to teach you how to make money through writing.

The sales have been quite good, and to be precise, I haven’t done much marketing and sales myself because I lack the necessary skills.

So, I thought, why not ask ChatGPT and Claude for help?

First, I provided our magic prompt to both chatbots:

Act like a marketing and sales expert with decades of experience who has made millions with the help of your skills.

Based on that, I will ask you some questions, and you need to provide the best answers you can without being generic and boring.

Then, I asked both chatbots the following prompt:

I’ve written a new book called “The Art of Writing: How to Make a Living Doing What You Love.”

Now, I want to market it across various social media channels like Twitter, LinkedIn, and Instagram to increase sales. My target audience is beginners or writers who want to make money by writing online.

Can you generate the best strategy I can use to market and sell my book effectively? Please think step by step.

Here’s the response from ChatGPT.

1. Define Your Unique Selling Proposition (USP): Start by clearly articulating what sets your book apart from others in the market. Is it your personal success story, unique writing techniques, or a proven path to online writing success? This forms the foundation of your marketing strategy.

2. Build an Author Platform: Before you start marketing, establish yourself as an authority in the writing field. Update your LinkedIn profile with relevant information and create an author page. Additionally, engage with the writing community on Twitter by sharing valuable insights and advice.

3. Create Engaging Content: Develop a content marketing plan to generate interest in your book. Write blog posts, create videos, or host webinars on topics related to writing for beginners. Share these pieces of content across your social media channels to attract and engage your target audience.

4. Leverage Visual Content on Instagram: Use Instagram to share visually appealing content related to writing. Create eye-catching graphics with writing tips, book quotes, and even short video clips of yourself discussing key concepts from your book. Use relevant hashtags to expand your reach.

5. Run Targeted Advertising Campaigns: Invest in social media advertising to reach a wider audience. Use the advanced targeting options on platforms like Facebook, Instagram, and Twitter to ensure your ads are seen by beginner writers interested in making money online.

6. Leverage Influencer Marketing ….

7. Host Virtual Book Launch Events …..

8. Collect and Showcase Testimonials: Encourage readers who have benefited from your book to leave reviews on platforms like Amazon …

9. Engage with Your Audience: Respond to comments, message…

10. Monitor and Adjust: Continuously monitor the performance of your marketing efforts. Track which channels and strategies are delivering the best results and adjust your approach accordingly.

Now, here’s the response from Claude.

Here is a comprehensive step-by-step strategy I would recommend for marketing your new book ‘The Art of Writing’ across social media to drive sales:

1. Create aesthetically pleasing graphics and excerpts from your book to share as teasers leading up to the launch. These should convey the key themes and value propositions of your book.

2. One month before launch, start building hype on your social channels. Share the graphics, quotes, and short videos providing tips from the book. Ask followers to pre-order and share when they do.

3. Run pre-order only giveaways and contests for free copies of the book. Require sharing on social and tagging friends to enter. This expands your reach.

4. Recruit “launch team” members — influential writers with engaged followings. Provide advance reader copies in exchange for honest reviews and launch day promotion.

5. Line up collaborations with writer websites, blogs and influencers for reviews, interviews, guest posts, and sponsored ads aligned with your launch.

6. Create a launch calendar detailing which promotional activities, contests, ads, and content you will publish on each platform on each day leading up to and after launch.

7. Post across your platforms frequently on launch day — build excitement! Share great reviews, photos of your book, quotes, graphics, and encourage buyers to share their purchase.

8. After launch, run paid ads to your website and sales pages with special offers. Retarget people who engaged with your content.

9. Continue generating great evergreen content and discussions around writing for your audience. Share user generated content about your book.

10. Analyze performance and refine your marketing strategy. Explore opportunities like paid ads, influencer collaborations, and speaking engagements to sustain momentum.

After analyzing both responses, I can clearly say that I liked the strategies of Claude better than ChatGPT.

Similarly, I tried more prompts like this:

I create SaaS products for my clients and sell them. Now I want to grow my business and increase profitability. Could you provide me with the best strategy for achieving 10x growth?

And once again, I found Claude’s response to be better than ChatGPT’s.

4. Creating a hook

No matter whether you’re writing a post on LinkedIn, Twitter, Medium, or even creating YouTube videos, you need to create a compelling intro.

This will encourage people to watch the entire video or read the complete post.

Specifically, on platforms like LinkedIn and Twitter, the first line plays a crucial role in determining whether individuals will continue reading or not.

That’s why I’m using a prompt to generate hook ideas for my posts.

Act as a social media copywriter skilled in psychology, marketing, and “clickbait” to grab attention.

Provide 3 hook ideas for “add the topic”.

Use hook styles like:

• You’re chasing the wrong thing.

• High-performers are burning out.

• Your “obvious knowledge” could be someone’s breakthrough.

Reply with:

HOOK 1 =

HOOK 2 =

HOOK 3 =

Here’s the response from ChatGPT.

To be honest, I don’t like the response generated by ChatGPT.

I think it’s the worst way to start a post.

Now, let’s switch to Claude and ask it with the same prompt.

Pretty insane, right? The hooks it produced are mind-blowing.

5. Crafting captivating titles

You may know that I write numerous posts on Medium, and I know it’s essential to craft the best title to capture the reader’s attention.

And I believe, there’s nothing wrong with seeking suggestions from ChatGPT, Claude, and other chatbots for potential titles.

With that said, let’s start by asking ChatGPT for title suggestions.

Unfortunately, I didn’t find any of these titles appealing, and I’m not sure why ChatGPT consistently adds a colon to every title.

Now, let’s turn to Claude.

As you can see, Claude has provided a variety of title suggestions in different formats. Some have hyphens, others have colons, and some are straightforward.

I personally prefer these titles.

6. Generating content

Now, the last parameter I want to compare is content generation.

For sure, I don’t recommend anyone to generate content solely to make money because it doesn’t make sense.

With that said, let’s compare ChatGPT and Claude in terms of content generation.

As you can see, both chatbots have written similar content, but Claude writes in a more human-like way compared to ChatGPT.

If someone asked me to choose one, I would go with the content generated by Claude.

Based on the examples I have provided, you can clearly see that Claude often produces better results compared to ChatGPT.

In short, when it comes to creating marketing and sales strategies, Claude outperforms ChatGPT by a significant margin.

Claude not only generates better titles but also produces superior content and a more compelling hook.

Hope you like it.

That’s it — thanks.

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