Evolution of Advertising
From 30 pages Newspaper to 3 second Instagram story
Advertising is the most common technique to increase brand awareness and generate leads, it is the way that has grown since the day it became popular, and people started practicing it.
Disclaimer — This is an informative post, So if you are looking for a love story, please press the backspace button.
Newspaper and Magazines
Advertising has provided the results from its inception, be it in newspaper or television, they were the traditional click baits to engage readers with eye-catching captions and graphics.
Radio
One of the most annoying things was an advertisement when people were enjoying romantic numbers on Radio. There will be an irritating advertisement with music.
That was Radio advertising, a popular way to promote the products in locals, those ads are geo targetted.
Radio shows in the mornings earn a high amount of ads as they are popular as people turn it on during driving to the office.
Televisions
The one-liner ads are memorable. We still go in nostalgia after thinking about them.
The ads were able to create a long-lasting impression on the viewers. The biggest winners were the ones who stayed in the market for a long time.
Advertisements were the reason every Tv channel was in a race of TRP (Television rating point)as the one with higher TRP used to charge much for Advertisements.
If there is a cricket match publishing channel that will charge higher, and if a channel is not performing well, it will get very few advertisements.
Signboards —
They are an evergreen style of advertising. We had printed boards around us that has now transformed into an LED Board.
Digital advertising
Digital as the word describes itself, bringing the entire world into your cellphone and laptops.
Earlier people had time, even watching ads was not painful, and people used to enjoy those ads with a runtime of 1 minute. But in this world, there is no time and patience in humans, so ads need to be a quick attention grabber creating more impressions in less time.
The largest social media platform, Started to post advertisements in the stories section as well as the news feed, videos, and banner ads.
Facebook took over Instagram in 2012, since then they are working hand in hand, later shows sponsored ads in Stories, and they make sure that ads are of very short durations with a link as the right customer can connect on tap from his fingers.
Youtube
They started with a single ad along with an option of skip ad, but when AdSense realized its true potential, they increased running multiple ads and no skip option in some only to gain the full attention of the viewer.
Blogs
Advertisement on blogs is the prime and one of the Prime sources of income for bloggers. It is also great and necessary to keep them motivated towards writing more.
Platforms like Adsense and Media net have provided a big push in the advertising field with native ads, banner ads that don’t make the site overburdened.
Note — If you want a tutorial on the eligibility criteria of AdSense check the below video.
Watsapp ads (Coming Soon)
Whatsapp is launching ads very soon, and we are not so happy with it, as the platform is very user friendly.
Ads on Whatsapp will work similarly to the Instagram story, and we can only hope it will not temper the user experience.
About the Author
Hi !!! I am Sachin, a Travel and Food blogger, if you love reading about them, meet me on here — Smileytraveller.
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