Startup & Small Business tips
Everything You Do Is Marketing
To better attract & connect with your ideal client, try this shift in perspective
I’ve been talking to a new coaching client about marketing. She is a solopreneur. Like all of us, she wants to figure out her marketing. To make it simple. To understand it better. To not blow out her budget. To get it right.
Many of us think of marketing as something we do separate from running our business or serving our customer.
For a lot of businesses, taking the order, selling the service, or signing up the client is where marketing ends.
For smart businesses, this point in the sales and marketing cycle is just the starting point for the next order, for a referral, for creating a raving fan.
Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing or sales or service. To really win in the modern age, you must solve for humans. -Dharmesh Shah
Everything you do is marketing
If you stop your marketing thinking at the initial transaction, you’ll find it harder and harder to build real marketing momentum.
How you conduct the transaction is marketing, how you deliver or present the product or service is marketing, how you continue to educate and make additional offers is marketing, how you stay in touch to measure results is marketing, how you continue to connect is marketing, how you delight and meet or exceed expectations is marketing, how you build a relationship is marketing.
Everything you do is marketing.
Speak to your audience in their language about what’s in their heart. -Jonathan Lister
You want to continue to sell to your current clients
You’ve heard the statistics that it is much easier to continue to sell to your current customers and clients than it is to attract a new one. That it is much less costly to sell to your current customers and clients than it is to attract a new one.
You may not need thousands of clients. You may just need 1000 True Fans, as hypothesized by Kevin Kelly, to create a great small business and life.
And, you will need to sell to these 1000 True Fans again and again.
So, we need to treat them well, don’t we?
You are in the marketing business
You may think you are in the ____ business.
But, wait!
I want to suggest you shift your thinking.
This is what I told my coaching client.
I want to suggest you think of yourself as if you are in the MARKETING business.
Because. You. Are.
A great definition of marketing
Ready for a playful but really powerful definition of marketing?
Marketing is creating every opportunity, using every means possible, for your Ideal Clients to find you so that their _____ (lives, hearts, souls, work, health, relationships) can be transformed. So that your business is prosperous. So that you can have the freedom and joy to live the life you really want to live.
So, the next time you answer the phone, text someone, respond to an email, participate in a Zoom meeting, greet someone at the store or bank, participate in a community event, remember that it is marketing.
I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. -Maya Angelou
Have fun with this.
Be authentic.
Look for and attract your ideal client anywhere and everywhere.
Don’t build links. Build relationships. -Rand Fishkin
I am a life coach and small business coach. I empower small business owners to level up, grow, and thrive. Visit me at https://www.lauraraduenz.com
