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1922

Abstract

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Options

re living in today. “We forget things quickly in order to survive” because we need to move on. But <b>this crisis is going to have permanent consequences, as it profoundly changed some of our habits,</b> and made us realize that changes were a must. Many companies are already talking about “Digital by Default,” as they discovered that office and travel costs could drop dramatically without significant productivity loss.</p><p id="373c">The need for adaptation would be an urge, more than ever. Every company should force itself to think about the best strategy to evolve and keep competitive into the new context we’re heading. Vision and purpose are essential for everyone, but especially for smaller companies, as bigger ones have more resources to manage tough times.</p><p id="5ca8">Don’t wait for things to come to you. Still, at some point, you might be facing <b>one of the most challenging situations and decisions for an entrepreneur: you’ll have to decide if you stop or not. Whether you quit or keep pushing, whether you pivot or say, “I’ve had enough, I’m done.”</b> No one will take that decision for you, and no one can give you the formula to know when it’s time to do it.</p><p id="2685"><b>The only thing we recommend you do is: ask for help</b>. Find a person (or a few) to turn to when you don’t feel it. Work on your network and rely on people, but not only when things are not going well. Then it would be too late. That capacity should be built as part of your principles, your activity, and DNA as a company.</p><p id="727c"><b>The cheapest and easiest way to get that help might sometimes be with someone who doesn’t even know you.</b> Someone you look up to, who has “been there, done that”. It could be a leader like Nelson Mandela; what would he do in my situation? This could be a very powerful technique to find answers to your questions through exceptional “mentors.”</p></article></body>

Entrepreneurs Struggle To Come Back Stronger

Ask for help, work on your network, find mentors. And don’t wait to do it when things get tough.

“Sometimes it’s ok to panic. For a while.” This was the message James Basha, entrepreneur and motivational teacher, told us a few days ago, during a long conversation we had over zencastr for our podcast A Moment With. It seemed a bit contradictory, but he said that asking for help is something we all should do more often. He knows well what he’s talking about, because he’s challenging, or “kicking their backside”, many teams and companies around the world. With the pandemics, he moved online many of his sessions, helping the clients who are struggling in Europe, the Middle East, or America.

When something like this occurs, we need to understand we’ll go through many phases. It is ok to get trapped, blocked; it is ok to feel lost. It is ok to panic, to get pessimistic, to ruminate going over and over the same negative ideas once and again, running around like a headless chicken. Many entrepreneurs and SMEs are used to live in this kind of rollercoaster most of the time. How do you break that?

You’re mixing thoughts and positive and negative take over every minute. But after a while, you let the dust settle, and that’s when you need to regain control and force yourself, bit by bit, to transform pessimism and reactivity into optimism and proactivity. The magic sentence is telling yourself: “I need to do things.” When you can slowly do so, you realize that “if you remain optimistic and active, it is a matter of time that opportunities will appear again.”

It’s time to learn and invest in yourself, but at the same time, we should be aware that we will forget many of the things we’re living in today. “We forget things quickly in order to survive” because we need to move on. But this crisis is going to have permanent consequences, as it profoundly changed some of our habits, and made us realize that changes were a must. Many companies are already talking about “Digital by Default,” as they discovered that office and travel costs could drop dramatically without significant productivity loss.

The need for adaptation would be an urge, more than ever. Every company should force itself to think about the best strategy to evolve and keep competitive into the new context we’re heading. Vision and purpose are essential for everyone, but especially for smaller companies, as bigger ones have more resources to manage tough times.

Don’t wait for things to come to you. Still, at some point, you might be facing one of the most challenging situations and decisions for an entrepreneur: you’ll have to decide if you stop or not. Whether you quit or keep pushing, whether you pivot or say, “I’ve had enough, I’m done.” No one will take that decision for you, and no one can give you the formula to know when it’s time to do it.

The only thing we recommend you do is: ask for help. Find a person (or a few) to turn to when you don’t feel it. Work on your network and rely on people, but not only when things are not going well. Then it would be too late. That capacity should be built as part of your principles, your activity, and DNA as a company.

The cheapest and easiest way to get that help might sometimes be with someone who doesn’t even know you. Someone you look up to, who has “been there, done that”. It could be a leader like Nelson Mandela; what would he do in my situation? This could be a very powerful technique to find answers to your questions through exceptional “mentors.”