SUPER8 EXERCISE SERIES — 4
Eight Things That Define Your Personal Brand
A very fast and simple exercise you can finish in 8 minutes
In this post, I will introduce a simple exercise that will help you reflect on your personal brand.
What are the top 8 things that define your personal brand?
How can you summarise “Brand You”?
What are the unique things you can bring to the table?
In this exercise, you will be thinking of 8 things that define you or make you special.
These can be:
- Your unique strengths and skills
- Your knowledge and expertise
- Your passions
- Your interests or curiosities
- The superpowers that you do with little effort
- Your values or operating principles (What do you stand for?)
- Your unique background and personal history
- Things that make you special or indispensable
- Your career trajectory
- Things that set you apart from the competition
- Your unique value proposition
- Your personality and character
- The life stories that define you
- Your dreams or hopes
- Your mission or contribution to this world
- What others think or talk about you
- Your online presence and social media profiles
Please choose 8 of these and explain them further.
For each one, feel free to write, doodle, and visualize your ideas.
You can also make a list of small actions to develop them further.
Are you ready?
Please do the exercise now (8 minutes).

Investing in yourself and your personal brand is one of the smartest investments you can make in your life.
Your personal brand is your reputation and you need to build it with consistency, hard work, and passion.
Creating your personal brand starts with figuring out your key playing field. Where are you playing? In this field, how can you consistently create assets that are original and compelling? How can you be great at what you do?
You need to think and act like a media company and make sure you have the best online presence you can have. It helps to create useful and entertaining content and do this consistently over time.
You need to be your authentic self. This means you will embrace your quirkiness and develop your own voice. It also means you need to tell your own stories that have made you who you are — even if you feel vulnerable or naked.
You also need to strive towards the goal of establishing yourself as a key player in your own game or industry. This means you need to provide a unique value proposition that will set you apart from others.
Remember: This is a lifetime marathon. Invest in yourself, compound yourself over time, and play the long term game.
Towards a more authentic and passionate life;
Fahri
Fahri Karakas is the author of the Self-making Studio. You can explore more here.





