Driving a Velociraptor

Summary

Car enthusiasts have humorously rebranded the Hyundai Veloster as a "Velociraptor" by replacing the manufacturer's logo with a velociraptor emblem, forming clubs, and embracing the dinosaur theme.

Abstract

The article discusses a playful trend among Hyundai Veloster owners who have affectionately renamed their cars "Velociraptors," reflecting the vehicle's dinosaur-inspired name. This re-identification involves swapping the official Hyundai logo for a custom velociraptor logo, with some owners going as far as forming car clubs like the Lady Raptors and the Carolina Raptors, or even adopting club logos featuring dueling velociraptors. The whimsical modification taps into a shared desire among enthusiasts to imbue their cars with a more adventurous and prehistoric persona.

Opinions

The author finds the trend amusing, as evidenced by their laughter at the sight of the velociraptor logo replacing the Hyundai emblem.
There is a sense of community and shared identity among Veloster owners who partake in this rebranding, as shown by the formation of clubs and the use of dinosaur-themed names and logos.
The author implies that the appeal of driving a dinosaur-themed car resonates with a broader audience, suggesting a universal fascination with dinosaurs.
The article hints at a light-hearted critique of brand loyalty, with owners showing more affinity to the dinosaur theme than to the original car brand.

Brand re-identification

Image of a velociraptor by mdherren from Pixabay.

In traffic today, we were behind a cute little hatchback called a Veloster. As we edged closer, I was trying to see the logo for the car manufacturer.

“Can you see who makes it?” my husband asked.

I burst into laughter. The official manufacturer logo had been replaced by a logo of a velociraptor.

To many of the people who own these vehicles, the name “Veloster” sounds like “Velociraptor”. So they replace the Hyundai logo with an aftermarket velociraptor logo that is the exact same size and shape.

They have car clubs with names like the Lady Raptors and the Carolina Raptors. Other normal-sounding clubs, like the Middle Georgia Veloster Society have a club logo of dueling velociraptors.

They just want to drive a dinosaur. And really, on some level, don’t we all?