Don’t Let Medium Distract You From Keeping Your Eye on the Prize
Why are you writing on Medium?

Everyone has their reason for writing on Medium. Many writers on Medium are in the Partner Program, which pays them for the posts they publish there.
The Partner Program currently pays writers based on the amount of time that Medium members spend reading a writer’s article. There are many details to the program and a fancy algorithm that controls how much the writers are paid. These rules can change at any time.
Most writers join the Partner Program because they want to make extra money from their writing; they have other jobs or other goals that they want to accomplish. But some writers want to be able to support themselves solely with their earnings from the Partner Program. No need for another job; it’s Medium all the way. More power to them! I think that’s great.
There are Medium writers who do just this. They earn plenty of money from Medium to support themselves and then some. That is a minority of all Medium writers, but it’s fun to read all of the articles about them. Some earn over $100,000 a year from writing on Medium. It’s not easy, so I give them a lot of credit. If that’s your goal, I support your decision, but please know it’s a long shot.
For me, I don’t consider supporting myself solely with earnings from the Partner Program to be a realistic goal. I look at the odds, and I know that I’m not willing to take that type of risk. I had better have another way to pay my bills because I likely won’t end up as one of the Medium High Rollers.
And even if I did end up as a Medium High Roller, how long will it last? What if I get sick and can’t keep writing? What if the algorithm changes and my income radically decreases as a result?
Being the middle-aged chick that I am, I know enough not to put all of my eggs in one basket. When you put all of your eggs in one basket, they usually end up smashed into little pieces along with the basket you put them in. I only needed to learn that lesson once. It takes a long time to clean up that mess and start over.
Overall, only about 5% of all of the Partner Program writers make more than $100 in any given month. That means that even when you write an article and post it on Medium, you could receive no money, or very little money, for work that you already did and put out there for the world to read. You are handing over your writing with no guarantee of compensation.
Further, you could publish an article, or multiple articles, every single day of a month and still end up being paid less than $100 for the entire month. You are doing the work, and there is still no guarantee of how much money you will make relative to all the work you did.
You might be making less than $100 for the month because you are choosing to write about unpopular topics. You could also be doing poorly financially with your Medium writing because you aren’t a very good writer. Or maybe your articles are relatively short, so you don’t have much reading time.
There are many reasons for not making much money, and based on the statistics, you’re not supposed to make much money in the Partner Program anyway. Only a few people are supposed to make the big bucks.
Medium isn’t interested in handing out money to their writers in the Partner Program. The Partner Program is just a little extra to entice writers to create content for Medium.
The last time I was in Las Vegas was twenty years ago, but there were slot machines in the waiting areas of all the restaurants I went to, even though they weren’t in a casino. Slot machines were all over the place.
What do you do when you see an opportunity to make money on a slot machine that’s sitting in the open? You play the slot machine because somebody will win the jackpot and that somebody could be you.
You put your money in the machine, you pull the arm, and maybe you get some cash back, and maybe you don’t. And you do this because you heard that your neighbor down the street played the slots and won $100,000, so if it happened to him, it could happen to you.
The Partner Program is the slot machine just sitting there out in the open, so you might as well give it a spin and see what happens. You know you probably won’t hit the jackpot, but somebody will win it so, what’s the harm in trying?
The harm in trying comes when you can’t afford to play the slot machine. Now you don’t have money to spend on necessities because you blew it on something you knew would likely yield nothing.
So far, I have a bunch of smashed eggs in a flattened basket, and I’m broke from playing a slot machine that didn’t pay out. What about the time I wasted by focusing on Medium instead of working on the book I want to self-publish on Amazon? What about all the clients I missed out on because I focused on earning $100 for the month in the Partner Program instead of focusing on the coaching business that I’m building?
Medium is about more than making money in the Partner Program. You may have originally started writing on Medium because you love to write. You wanted to use the platform to build your writing portfolio and email list. You hoped to make connections and maybe earn a little extra money in the Partner Program.
The Partner Program started as a bonus; it wasn’t your primary interest. But Medium has a way of sucking you in.
All of the time you spend writing, editing, proof reading it all adds up. Besides, maybe this will be the month you make it big; it could happen. Next thing you know, you’ve lost sight of your real dreams, and it’s all about making it big in the Partner Program.
Balance is everything. Keep the big picture in mind at all times, and spend the appropriate amount of energy on each of your goals.
Don’t be a servant to Medium unless you are one of the High Rollers, in which case Medium pays your bills, so that’s part of the gig.
Lost time and opportunity are the most significant risk you take when focusing on making it big on a long shot. Big risk, big reward? In the case of the Medium Partner Program, probably not.
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Linda Kowalchek is a work in progress and a member of the typewriter generation. She spends her time with her husband and her rescue cats waiting for golf balls to crash through their windows. PSA: Don’t live next to a golf course.
