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# Summary

The article emphasizes the importance of writing a custom SEO description to improve the discoverability and relevance of a blog post in search engine results.

# Abstract

The article "Don’t Forget The SEO Description!" by Paul highlights a crucial yet often overlooked aspect of blog publishing: the SEO description. This brief snippet, which appears under the title in search engine results pages (SERPs), summarizes the content of the article and signals its relevance to search queries. Many writers neglect this step, settling for the default excerpt from the blog's beginning. However, Paul argues that taking the time to craft a unique SEO description is an essential tool in a writer's arsenal to enhance the article's visibility and potential for discovery online.

# Opinions

- The author, Paul, believes that the SEO description is an underutilized but powerful feature for improving an article's search engine presence.
- He suggests that writers should not ignore or underestimate the importance of writing a compelling SEO description.
- Paul implies that writers who invest effort in creating SEO descriptions are more strategic and effective in their content marketing efforts.
- The author encourages reader interaction by prompting them to clap, follow, and comment on the article, indicating a desire for community engagement and feedback.

Don’t Forget The SEO Description!

This simple step gives you another weapon in your writing toolbox

Photo by NisonCo PR and SEO on Unsplash

Before you hit submit or publish, remember to go to more settings in the drop-down and change the SEO description to something better than just the default of the first few sentences of the blog.

Screenshot By Author

The SEO description appears in search engine results pages (SERPs) under your title. This small snippet summarizes your article’s content, helping search engines understand its relevance to specific search queries.

Screenshot By Author

Many writers either aren’t aware of or ignore this little part. But don’t!

You’ve crafted your title, created the content, added the topics, decided where you’d like to publish the piece, and then decided I can’t be bothered to write a few sentences describing the story even though that might help it be discovered.

Like I already said in the beginning. This is just another weapon in your writing toolbox. A weapon you should be using.

Thanks for reading!

As usual, clap, follow and comment if you want!

Paul

SEO
Writing
Word Garden
Marketing
Medium
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