Fun and Games
Do You Suffer From WD-40 Syndrome?
A Man’s Best Friend
This is how advertising works. Write expert copy. Give the audience what they want. Craft your words so the reader is so drawn in, they simply cannot avoid silently saying to themselves, “hey, I ought to try that!”
Do you find yourself watching sports events and paying more attention to the adverts than the game?
Do you suddenly find yourself with strange new items in the house in the 30 days following a major national tournament?
You might be suffering from WD-40 syndrome.
Since 1953, this little company that started in bootleg tradition, has been making a difference in men’s lives.
And while we can laugh about the great comedic writing in the fake ad, there’s no question, that what might have begun as a product developed for the aerospace industry, and subsequently helpfully improving jobs considered to be ‘manly,’ — with a million cans of this product now sold each week, the formula has transcended the gender barrier.
That’s something we can all celebrate, without having to watch the adverts to learn about it. WD-40 Syndrome is just the hope we need to transcend not just gender barriers, but capitalist constructs that dictate advertising as mandatory for your product to take hold.
Thereby lubricating every household’s pocketbooks.
You don’t need no stinkin’ ads, you just need a product that delivers the goods, with maximum penetration.
Play along with this writers’ prompt
Susan B., using WD-40 to help with problems around the household for 5 decades.
If you are a womxn who’s had enough of whatever you’ve had enough of, the Garden might be for you.
