Do These Five Things to Increase and Keep Your Social Media Following
Over the last year, I have managed several social media accounts for both business as well as personal realms. I spent quite a lot of time watching people and how they attract followers as well as the retention rate of their following.
Think of the various social media platforms as one large party full of people with diverse backgrounds, likes, and personalities. The only thing you know about them is what can fit on their nametag or username and picture.
Chances are, you will form a mental biography of that person simply based on what you see before they open their mouth. The striking difference is that on social platforms, you can read through their threads, posts, responses, and short bio to get an idea of the pulse behind the post before any interaction begins.
The accounts that have had a positive trajectory all seem to do these five things.
1. Know your audience. Every party or platform has subtle but important distinctions that separate them from each other. A plain, all-words post may not be the best place on Tik-Tok, however, a 45-second video on how to mix up a hot libation set to music just may go viral on Tumbler. Take some time and find your message the best home where it can mingle with like-minded, kindred spirits.
2. Hook and cook. A party is like a relationship, interesting, approachable, and with a sprinkle of mystique. Imagine walking into a party and just shouting “Read my book”, or “Listen to this great song I wrote”. First of all, it’s boorish, and second, that is the arc, the orgasm, the reveal, anything else you say won't trump that hype. If you are new to the platform, find a common ground with others, a conversation or comment that you can contribute that will raise an eyebrow and perk up some ears or eyes.
3. Engage with genuine, useful comments. Steer clear of the common thumbs up emoji or one word “awesome”, and “congratulations”. This is where the rubber meets the road, be your authentic self and respond with your unique style. After dipping your toes in, it might be a good idea to post a question or ask the crowd their feelings on a matter at hand. Most people love to give their two shillings and enjoy talking about their point of view. You may ask their opinion, such as “What’s your favorite time to post?”, or “Describe your favorite comfort food”. Again, the goal here is to keep the communication going and ask questions to get to know your audience.
4. Be consistent- If you have a strong opinion about an issue and choose a side- stay on it. Nothing damages credibility more than someone who takes a stand on a topic, then sways differently with each comment. You are building the mental picture of who you are behind the avatar. Be respectful, memorable, and have boundaries. This isn’t the time to get on your soapbox, dig your heels in a topic, or put up your armor. Find a way to stand firm on your opinion but be open and maintain the communication pathway. This will organically sift out your audience and you will find, in time, the followers that stay are meant to be in your tribe.
5. Dress your best- We all heard of that one person showing up dressed like a red solo cup only to learn that it wasn’t a themed costume party. Every platform has its own dress code. A group or thread may want your thoughts and words instead of responding with a funny GIF. You will be shrouded behind a keyboard, your words will build the image of the person reading it. Just as you would wear that fuchsia fur boa or pelican printed tie, choose the words outfit appropriately. Remember just as in person, the first impression is the one most remembered.