Do 1 Simple Thing to 10X Your Newsletter Content Stockpile

You’ll wish you’d started doing it sooner.

Far too many newsletters feel like a one-way street.

Here’s how it goes:

• First, you subscribe to a mailing list.
• Then, a few days later, you get an email from the newsletter creator.
• The following week, you get another one. And another the week after.
• And so on, and so forth.

Email after email, all coming in one direction.

As the subscriber, that’s all well and good. You’re getting what you signed up for.

But what’s the sender getting on their end? Silence.

And to make matters worse, with each passing newsletter edition they’re churning out, their creative stockpile diminishes a little more.

Writing a newsletter can start to feel like pushing water up a hill with a brush.

1 simple thing

Realistically, you’ll never run out of content ideas as long as you keep one finger on the pulse of your niche.

But you may begin to lose touch with what your subscribers signed up for in the first place, unless you do one simple thing in every newsletter: ask questions.

Getting feedback from your subscribers is the number one way to generate highly-focused content ideas for future newsletter editions.

And all it takes is one “Have you ever tried this? If so, tell me about it!” sort of line at the foot of your email.

I guarantee if you do that on a regular basis, you will start to get responses.

And those responses are the ideal foundation on which to build your future content (for newsletters, blog articles and social media posts) because they’re exactly what your subscribers want to hear more about.

Perfect for them. Straightforward for you.

The self-sustaining newsletter system

If you send out a weekly newsletter, try adding an engagement question at the end of your next edition.

And don’t get discouraged if you don’t get an immediate response. It may take a few emails before your subscribers pluck up the courage to reply back.

In time, your newsletter will become a self-generating content mill that’ll keep you and your subscribers hooked in for years to come.

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