avatarEvan Hundhausen

Summary

The article discusses innovative strategies for leveraging Zoom video conferencing as a free advertising platform for businesses.

Abstract

The author of the article shares insights on how to effectively use Zoom as a tool for free business promotion. Instead of hiding behind static images or black screens, the author suggests using virtual backgrounds to display business logos, actively participating in Zoom discussions, subscribing to newsletters for event updates, and connecting with audience members to drive traffic to one's business. The article emphasizes the benefits of engaging with the audience and utilizing virtual background settings to maximize visibility during video conferences.

Opinions

  • The author advocates for the use of Zoom's virtual background feature to advertise one's business without hesitation.
  • It is noted that many people are reluctant to show themselves live on Zoom, missing out on potential advertising opportunities.
  • The article encourages active participation during Zoom shows, suggesting that hosts welcome audience engagement.
  • Subscribing to email newsletters is recommended as a way to stay informed about upcoming Zoom events and conferences.
  • The author believes that audience members will be interested in connecting outside of Zoom, especially if businesses advertise through virtual backgrounds.
  • The article promotes the idea of embracing the #StayAtHome trend by using Zoom and other video conferencing platforms for extended periods as a way to conduct business and networking.
  • A suggestion is made to follow websites and take advantage of free interactive advertising during the #StayAtHome period.

Discover the New Way to Advertise Your Business for Free…

over Zoom video conference.

Art by the Author.

I noticed the other day on a Zoom “talk show” how a lot of people were hiding behind pics and their automatic name that comes up in black and white during the Zoom conference if they don’t want to go live. There was like nineteen people there altogether and I was one of them.

My advice is you should do yourself a favor and…

Don’t Hide

Personally, I don’t ever hide when I’m on Zoom.

I know how to use Virtual Background settings and I will blast a logo of one of my websites behind me without hesitation and this happens without a CGI screen (so you might wanna learn how to do this yourself, brudda).

I don’t really know why other people don’t do this and instead hide behind a static pic or black screen.

Like it’s okay to be in the audience. I get it. You don’t want people to see you picking your nose, but Zoom is a perfect way to advertise for free when you are there.

I also thing you should…

Participate

I’ve noticed participation is high on the list with these shows I’ve visited over Zoom.

I have only been to a few Zooms, but it seems hosts are happy to have you “jump in,” un-mute yourself, and participate when it’s appropriate.

Also many people hosting these videos are looking for “guests” and as a small independent business, this is more than cool… it’s amazing!

You also could…

Subscribe

I find out about a lot of shows, lectures and Zoom conferences by subscribing to lots of email newsletters and my email account is constantly telling me of free Zoom videos I should attend. Sometimes immediately!

Another idea is to always…

Connect

You may not get a lot of audience members looking into what you’re doing or visiting the website you’re advertising, but they will come! These audience members will want to “connect” with you outside of Zoom show, on social media especially if you advertise your business in the Virtual Background settings.

Honestly, I think it is a great idea to…

#StayAtHome and Zoom!

On April 24, 2020, CNBC.com published an article called “Facebook rolling out free video calling for up to 50 people.” The article even mentioned how Facebook will have “unlimited” time unlike Zoom, which is only 40 minutes for free.

Facebook, Google and other platforms like Instagram IGTV are competing with Zoom now and soon we’ll all be able to video conference all day long with just our laptop or phone!

So I want to make…

A Suggestion

Take a page out of this book and follow some websites with subjects you are interested in and look into this free interactive advertising vehicle that is presenting itself to you and everyone else during this time of #StayAtHome!

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