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Abstract

rd enough. It’s draining, time-consuming and, when you write in the niches I tend toward the most, emotionally taxing.When I have to add on the marketing cap? Oh, my good goat Bob, I get lost easily. That probably has more to do with my blindness than any lack of experience or knowledge.I know how to get it done, but it’s overwhelming, especially with as much content as I produce.We also have to be proofreaders, editors, idea generators, copywriters formatters, publishers, artists, and so much more. That doesn’t include all the things we have to do in our personal lives like parenting, being a spouse or significant other, and working a job to pay the bills until this crap-shoot we call “content creation” starts feeding itself.It’s a lot. No wonder so many drop out and burn away into the dust of the thousand others who made the choice to quit that day.<h2 id="3320">There has to be a better way.</h2>While it may not appear “seemly,” I use a couple of Software-as-a-Service providers to help me out with the marketing process.They both do the same thing, though each has a few options the other doesn’t.One of them is Buffer, and the other is Publer.Both handle the brunt of my social media marketing for me, by allowing me to schedule automatic Tweets, Facebook posts, and RSS feeds to the few other platforms I use.One of the strengths Publer has, and why I use it the most, is to allow me to set up 10–15 different versions of text to go with the links to my stories. The advantage of doing things that way is, though I have the posts set to repeat at intervals (usua

Options

lly once a week or so), they are unique each time.That keeps the algorithm gods from getting upset and putting me in spam-jail.I will also spend an hour or two every week creating posts based on other people’s stories and articles, or news stories I run across that I find interesting. In that way, I’m not just link-spamming the followers I have. I feel I am at least negating some of the white noise of the endless amounts of marketers out there.<h2 id="795f">It’s all unintuitive for blind authors.</h2>I chose to go this route, because spending time dealing with social media is an absolute nightmare for someone who is blind. Have you ever tried to use text-to-speech programs on a Twitter feed? It’s a mess.It’s not at all user friendly.Thankfully, using Publer and Buffer gives me a chance to do a bit of “fire and forget it” advertising of my stories, which is good enough for me.What do you use to make sure you’re not spending more time marketing than creating? Have you been able to find a good balance, yourself?<h2 id="b152">Thank you for being you.</h2>If you like my work and feel inclined to support it, <a href="https://ko-fi.com/blinddaddoes">please consider buying me a Ko-Fi</a>. You can also join my <a href="http://irarobinson.substack.com">Original Worlds Substack</a> newsletter. The support goes directly to helping this blind man feed his family.Keep striving to “be the best you that you can be” at this moment. Remember, no matter who you are or what you’re going through, you are worthy of being loved. Don’t let anyone teach you anything different.</article></body>

Damn It, Jim. I’m a Blind Writer, Not A Marketer

There has to be a better way of doing things…

If you’re a creator, especially when it comes to writing, I am sure you’ve encountered this problem.

You spend an hour, maybe two, crafting the perfect words. You know this one is going to be it. People are going to come in droves to read the gooey awesomeness you dripped from your fingertips.

And then the resounding echo of crickets meets your ears.

The silence of the void is disheartening, isn’t it?

We feel so much pressure to produce our work, not only from our own internal mechanisms that drive us, but also from the knowledge if we do not, we’re going to be on a long bus ride to Nowheresville. We not only have to make sure our words are the best they can be every time we expose them to the public light, we have to do it with a frequency that would make the most efficient squirrel seem lax.

Once it’s done? That’s when the real work begins.

Creators have to wear so many hats

I never realized, when I first began my online writing journey, how many hats I would have to wear every day.

First, there is, of course, the writing mantle. I can do that. My average output is 6000 words a day, and I still adore what I do. I’m in love with my words, even if they’re sometimes not oozing with a style to make Tolstoy weep.

Bleeding words on the page is hard enough. It’s draining, time-consuming and, when you write in the niches I tend toward the most, emotionally taxing.

When I have to add on the marketing cap? Oh, my good goat Bob, I get lost easily. That probably has more to do with my blindness than any lack of experience or knowledge.

I know how to get it done, but it’s overwhelming, especially with as much content as I produce.

We also have to be proofreaders, editors, idea generators, copywriters formatters, publishers, artists, and so much more. That doesn’t include all the things we have to do in our personal lives like parenting, being a spouse or significant other, and working a job to pay the bills until this crap-shoot we call “content creation” starts feeding itself.

It’s a lot. No wonder so many drop out and burn away into the dust of the thousand others who made the choice to quit that day.

There has to be a better way.

While it may not appear “seemly,” I use a couple of Software-as-a-Service providers to help me out with the marketing process.

They both do the same thing, though each has a few options the other doesn’t.

One of them is Buffer, and the other is Publer.

Both handle the brunt of my social media marketing for me, by allowing me to schedule automatic Tweets, Facebook posts, and RSS feeds to the few other platforms I use.

One of the strengths Publer has, and why I use it the most, is to allow me to set up 10–15 different versions of text to go with the links to my stories. The advantage of doing things that way is, though I have the posts set to repeat at intervals (usually once a week or so), they are unique each time.

That keeps the algorithm gods from getting upset and putting me in spam-jail.

I will also spend an hour or two every week creating posts based on other people’s stories and articles, or news stories I run across that I find interesting. In that way, I’m not just link-spamming the followers I have. I feel I am at least negating some of the white noise of the endless amounts of marketers out there.

It’s all unintuitive for blind authors.

I chose to go this route, because spending time dealing with social media is an absolute nightmare for someone who is blind. Have you ever tried to use text-to-speech programs on a Twitter feed? It’s a mess.

It’s not at all user friendly.

Thankfully, using Publer and Buffer gives me a chance to do a bit of “fire and forget it” advertising of my stories, which is good enough for me.

What do you use to make sure you’re not spending more time marketing than creating? Have you been able to find a good balance, yourself?

Thank you for being you.

If you like my work and feel inclined to support it, please consider buying me a Ko-Fi. You can also join my Original Worlds Substack newsletter. The support goes directly to helping this blind man feed his family.

Keep striving to “be the best you that you can be” at this moment. Remember, no matter who you are or what you’re going through, you are worthy of being loved. Don’t let anyone teach you anything different.