Crush Content Creation in 2024 With the 4 Keys to Momentum

How I plan to become a prolific content creator.

If you plan on starting your New Year's Resolutions on Jan 1st, good luck!

You’re going to need it.

99% of people fail to keep their resolutions, returning to their old habits before February even starts.

I plan on being in the top 1% by doing something most won’t.

I’m starting now.

Actually, I started weeks ago.

I have one major goal for the new year:

1000 words every day.

It seems like a lot to some and like nothing to others.

With proper time management and systems for ideation, it actually shouldn’t take more than 30–45 mins a day.

My reasoning is simple: 1000 words of content a day over the course of the next year will give me the best chance to see life-changing results over any other task I can do daily.

That’s 365,000 words of content.

Imagine you had that.

Feel the difference in who you are now and who the person with 365,000 words of content feels.

The most important lever to pull to ensure it gets done is to take advantage of momentum.

1. Set a clear goal of who you want to be.

The lifestyle, the habits, the mindset.

Before you get started, get clear on where you’re going.

You don’t want to be a pinball, letting momentum take you in multiple directions.

You want to know exactly what person you will become.

And like James Clear says in Atomic Habits, “Build proof over time that you are that person.”

I want to be a prolific content creator.

I’ve seen people like James Clear, Nathan Berry, and Ali Abdaal reach high levels of success by practicing a daily writing habit.

Therefore, In order to become that type of person, I will be the person who writes daily.

I already am.

The time just needs to pass.

2. Objects in motion stay in motion.

Once you have a streak, the natural inclination is to maintain it.

Nobody wants to lose their winning streak.

The problem is life gets in the way.

Work, unexpected events, spontaneous action.

Here is the key to success.

Just do a bare minimum instead of nothing at all.

If there is a day where I literally can’t write 1000 words, then at a bare minimum, I will write 100 words.

If I can’t write 100 words in 24 hours, I need to reconsider my life because it’s not that hard.

The act of showing up even when every possible obstacle is in the way is much more important than writing the actual 1000 words.

It gets easier to stay in motion once you’re moving towards your goals.

Every day, the task is simplified.

It’s not a matter of “if” it will get done, just “when” during the day it gets done.

3. Don’t fall for the lie.

When training for my first marathon at 30 years old, I had one rule.

Don’t stop running.

During all my training sessions and the race itself I stuck to my one rule.

I never stopped running once.

There is a reason for that.

In the past, every time I stopped for a quick “break,” I lost momentum, and worse, I broke an important mental barrier.

My mind now had an excuse, one I allowed to enter, to take a break when I felt like I “needed” it.

Every time I took that break, it led to many more throughout the run.

Each time, I lost more momentum until finally, I just didn’t feel like running anymore, alternating between jogging and walking.

You see it at every running event, the people who walk the hills and run the flats.

Every time adversity comes, they take a “break,” and only when it’s easy do they push ahead with vigor.

It’s a trap.

The human mind and body are more capable than your limiting beliefs have you thinking.

Excuses creep up when momentum slows down.

The second you don’t follow your diet for the holidays, you end up going off the rails for a week.

The mental barrier you set up was blasted away by excuses allowed to creep into your mind by allowing momentum to falter.

Keep the ball rolling and question every excuse that your mind throws at you.

There is a time and place for taking a break.

Don’t kill yourself blindly following some insane ideology about grinding hard.

But do realize 99% of your “needed” breaks are actually excuses designed for you to take the easy route instead of becoming the person you want to become.

4. Focus on outputs, not outcomes.

Momentum is built on the back of your outputs.

You can control how often you do something.

You can’t control what happens in the aftermath of your actions.

Consistent outputs are the only possible means to reaching your goals, but they don’t guarantee you will meet the specific outcomes you desire.

I can write 1000 words a day and still be a shit writer with shit content, posting into the void to an audience who thinks I’m crazy.

But I can’t possibly reach the success levels of content creators I look up to without doing the work.

Sitting around wishing it to happen won’t make it a reality.

Building momentum towards our goals is the only path forward.

Keep the ball in motion by focusing on outputs, building proof that you are the content creator you wish to become.

Doing a little something every day to keep the momentum rolling.

And don’t fall for the lie that those without success will tell you.

“You need a break.”

You don’t need a break; just do less that day and come back stronger tomorrow.

Let 2024 be the year that momentum guides you toward your goals.