Summary

The website content discusses two primary methods for content creators to monetize their online presence: leveraging brand partnerships and creating valuable, engaging content that encourages purchases.

Abstract

The article "Creators Whisper About These 2 Ways of Making Money" delves into the strategies employed by successful online creators to generate income. The first method involves creators featuring brands they are passionate about in their content, which can lead to sponsorships and brand ambassador roles. This approach is about building a community and showcasing products in a way that sparks viewer interest and engagement, ultimately leading to brand deals and affiliate marketing opportunities. The second method emphasizes the creation of high-quality, free content that teases the audience, prompting them to purchase books or other products to access the full value of the creator's expertise, such as recipes or tutorials. The article suggests that creators can achieve financial success by focusing on their passions, optimizing content for monetization, and engaging with their audience to build a loyal following that is willing to support them through sponsorships or purchases.

Opinions

The author believes that creators can be successful without revealing every aspect of their personal lives.
There is a perception that social media is more curated than reality television, suggesting that online personas are carefully crafted for public consumption.
The article implies that creators should not be deterred by the potential judgment of peers, as the opportunity to make money through content creation is significant.
It is suggested that virality is not the only path to monetization; building a community and engaging with them can be equally effective.
The author expresses that creators should start with products they genuinely use and love, which adds authenticity to their content and endorsements.
There is an opinion that offering exclusive physical copies of content, like books, can be a strategic way to drive sales and avoid digital piracy.
The article encourages creators to consider pre-sales as a method to fund the production of their products, leveraging the initial interest to cover costs and generate profits.
The author advocates for the Medium platform, highlighting the potential for writers to earn money and emphasizing the support provided to writers through membership fees.

Creators Whisper About These 2 Ways of Making Money

There are many ways to make cash online.

I always think my friends will judge me. All my friends work corporate jobs. We cheer each other on when someone gets a promotion.

What would they think if they knew I wrote online? What if I was to create comedy sketches or dance on TikTok? Would they laugh at me in WhatsApp groups? Everyone is always quick to praise sure and traditional opportunities.

But many creators are living their lives in the public domain and making thousands for it. I used to think you have to show most of your life.

I know now; you don’t.

Social media is even more curated than reality television.

We know many creators make money, but how do they do it?

I will explore two ways.

1. Passion with purpose

They create content featuring the brands they love.

Famous creators don’t care if their high school friends or teachers watch. Nope. They do wild, unpredictable acts to get you and me to watch.

They keep creating their exciting content with products in a visible spot. Viewers can’t ignore the content. Soon, people ask questions.

Where did you get that item?
What size are you wearing?
Do you have a discount code?

Most creators love to talk about life after fame when brands come to them for partnerships. But before that, they made content to build a community. And to get metrics they could use when approaching companies for sponsorship.

Affiliates make money. But brand ambassadors can make more; thus your favorites can stay at home with their kids. And create the content you love.

Here’s know you can do the same:

Start with the product you already use often. Wear the clothes or place items in visible spots around your home. If you dislike writing captions, create a video reviewing the brand’s products.

Say what you love most. Describe how the goods make a positive difference in your life. Keep creating until a piece goes viral. If you achieve virality and don’t get any messages, contact brand reps.

2. Engaging, valuable unless free content

Have you ever watched a cooking video? I love watching them.

Some creators do a cooking tutorials.

But here is the catch: no recipe gets shared. You watch a creator throw spices, butter, eggs, meats, powders, and familiar-looking unknown liquids into a container. But you don’t know the quantities or the ingredients list.

So, you need to buy their book.

Here is another catch. The book is only available through a physical copy. There is no digital version to have someone rip off the seller. The creator gets one book printed for videos. Then pre-sales the book to get money for printing costs and profits.

This way, freebies lovers get content to watch. And their ideal customers get an incentive to buy — they need the recipe to make the dish in their house.

Here’s know you can do the same:

There are two ways:

Create a book and only make it available as a paperback or hardcover on Amazon. Market the book for pre-orders. It helps your book rank higher when you have large amounts of sales within the first 24-hours of the release.
Draft a book and get one copy printed by a printing business. Market the physical copy to gain presales. Use the presale money to manufacture the books you send out to buyers.

Creators are making bank in every industry.

Start today with passion. Create content optimized for monetization, build your audience, and when your tribe is warm ask for sales or sponsorships.

Thank you for reading!

P.S.: If you like to experience Medium, consider supporting me and thousands of other writers by signing up for a membership.

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