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es through in a given day. <i>I know you’re busy in the mornings, but my course only takes five minutes a day and the changes in your life will be evident right away.</i></p><p id="69dd"><b>Don’t market in your marketing.</b></p><p id="2773">Your customers have heard it all. They’ve learned to tune-out hard-sell messages. You can hard-sell a person once, but if you want to create a long-term relationship with a customer, where she’ll buy repeatedly, take the marketing out of your voice.</p><p id="531f"><b>Be conversational. Create a relationship.</b></p><p id="9dd5">Sell the story of your work over the course of your marketing process. At the end, say <i>hey, I made this. I think it will make your life better. If you’re interested, check it out here. If you’re not, that’s OK too. I’ll still be here for you tomorrow.</i></p><p id="c7ee" type="7">Selling is intimate. When you sell your work, speak to one person at one time. You’re here to help, not pitch.</p><h1 id="297a">How to create an avatar</h1><p id="3d72">It helps if you know your ideal customer intimately. Many creators start with themselves as the ideal customer, because their craft started out of a personal solution. This isn’t always the case, but it’s easier if you start with yourself.</p><p id="9184">The process is the same, regardless. If the avatar isn’t you, do the best you can to build the best representation of an ideal customer in your market. Remember, we don’t care what they look like. We’re concerned with their behaviors and pain points.</p><p id="1c0a"><b>Here are the key points:</b></p><ul><li><b>How does your avatar start her day?</b> Does she need help with the morning? Is the morning total chaos? Does her morning define her entire day?</li><li><b>What does her family unit look like?</b> Does this person live with a big family, live alone, or live with extended family?</li><li><b>What is his financial situation? </b>Does your avatar struggle day to day? Is he a hard-charging millionaire?</li><li><b>What is the noise in her life?</b> What obstacles does she face everyday? Lack of a job, lack of a tool, lack of a certain situation, lack of knowledge, lack of purpose or joy?</li><li><b>How does your avatar move through her day?</b> Is she frantic or relaxed. Is he swamped with work and needs mo

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re time?</li><li><b>What is you avatar’s social situation?</b> Lots of friends or few friends?</li><li><b>What does you avatar do for fun?</b> Skydiving or antiquing? Collecting stamps, or running with the bulls?</li><li><b>What’s your avatar’s personality?</b> Outgoing? Quiet? Shy? Boastful? Powerful? Meek?</li><li><b>Where does your avatar hang out?</b> Does he spend every night at the bar, the library, the gym, or home? A predictable combination? Is his life strict during the week and chaos during the weekend?</li></ul><p id="d015"><b>You get the idea.</b></p><p id="c00c">Know your avatar inside-out. This is your model customer — the ideal. You will probably never have this ideal customer in reality, but if you aim your content and marketing towards this person, the closer you’ll get to solving their deepest problems.</p><p id="4ef7"><b>Your avatar needs your help.</b></p><div id="4edb" class="link-block"> <a href="https://readmedium.com/the-creators-secret-to-selling-more-9f1ff72e6965"> <div> <div> <h2>The Creator’s Secret to Selling MORE</h2> <div><h3>Would You Buy What You’re Selling?</h3></div> <div><p>medium.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/1*3p95PgRDNjOdcoTafNs_QQ.jpeg)"></div> </div> </div> </a> </div><p id="af8e">This model of a person is a way to target your efforts, preventing the shouting approach. We don’t market our work with a megaphone. We market over proverbial cups of coffee — one cup at a time. A conversation over coffee is much more intimate than screaming to a crowd with a bullhorn as you fire your t-shirt cannon at them.</p><p id="8bac" type="7">We don’t market our work with a megaphone. We market over proverbial cups of coffee — one cup at a time.</p><p id="a4af"><b>Sometimes we do our best work when it doesn’t scale</b> — in the one-off <i>thank you</i> emails and the long DM replies in the middle of the night. There’s a real person on the other side of every sale we make — a person with real hopes and dreams, with a life, with problems just like us. <b>This is your avatar.</b></p></article></body>

Creators: Build Your Customer Avatar to Sell More of Your Hard Work

Why it’s critical to market to one person at a time to create connection

Develop a customer avatar for your marketing

Customer avatars are useful no matter what you create. You can use an avatar for a novel, a movie, an art installation, or a piece of software. When we market to our avatar we speak to one person at one time. We don’t use generalized language and we don’t try to sell to everyone.

What’s an avatar?

An avatar is a mental model of your ideal customer. This is more of a behavioral model than a description of what the person looks like or what clothes they wear. I’ll dig deeper in a minute, but think of this person as your perfect customer.

The more you know about you avatar, the more you can practice mental models with them, doing internal interviews, looking for triggers that will help make your work more influential.

A Writer’s Guide to Marketing that Works

How to build a marketing strategy before you launch your next book

medium.com

How to use your avatar

Many creatives use the wrong approach when they market towards their audience. They use language as if they’re speaking to a group. Your avatar will help give you a concrete target.

Treat your avatar like a friend. Many of these customers will become your friends. Picture your avatar in your mind and write, speak, video, or audio directly to this person in your sales material.

Address everything this avatar goes through in a given day. I know you’re busy in the mornings, but my course only takes five minutes a day and the changes in your life will be evident right away.

Don’t market in your marketing.

Your customers have heard it all. They’ve learned to tune-out hard-sell messages. You can hard-sell a person once, but if you want to create a long-term relationship with a customer, where she’ll buy repeatedly, take the marketing out of your voice.

Be conversational. Create a relationship.

Sell the story of your work over the course of your marketing process. At the end, say hey, I made this. I think it will make your life better. If you’re interested, check it out here. If you’re not, that’s OK too. I’ll still be here for you tomorrow.

Selling is intimate. When you sell your work, speak to one person at one time. You’re here to help, not pitch.

How to create an avatar

It helps if you know your ideal customer intimately. Many creators start with themselves as the ideal customer, because their craft started out of a personal solution. This isn’t always the case, but it’s easier if you start with yourself.

The process is the same, regardless. If the avatar isn’t you, do the best you can to build the best representation of an ideal customer in your market. Remember, we don’t care what they look like. We’re concerned with their behaviors and pain points.

Here are the key points:

How does your avatar start her day? Does she need help with the morning? Is the morning total chaos? Does her morning define her entire day?
What does her family unit look like? Does this person live with a big family, live alone, or live with extended family?
What is his financial situation? Does your avatar struggle day to day? Is he a hard-charging millionaire?
What is the noise in her life? What obstacles does she face everyday? Lack of a job, lack of a tool, lack of a certain situation, lack of knowledge, lack of purpose or joy?
How does your avatar move through her day? Is she frantic or relaxed. Is he swamped with work and needs more time?
What is you avatar’s social situation? Lots of friends or few friends?
What does you avatar do for fun? Skydiving or antiquing? Collecting stamps, or running with the bulls?
What’s your avatar’s personality? Outgoing? Quiet? Shy? Boastful? Powerful? Meek?
Where does your avatar hang out? Does he spend every night at the bar, the library, the gym, or home? A predictable combination? Is his life strict during the week and chaos during the weekend?

You get the idea.

Know your avatar inside-out. This is your model customer — the ideal. You will probably never have this ideal customer in reality, but if you aim your content and marketing towards this person, the closer you’ll get to solving their deepest problems.

Your avatar needs your help.

The Creator’s Secret to Selling MORE

Would You Buy What You’re Selling?

medium.com

This model of a person is a way to target your efforts, preventing the shouting approach. We don’t market our work with a megaphone. We market over proverbial cups of coffee — one cup at a time. A conversation over coffee is much more intimate than screaming to a crowd with a bullhorn as you fire your t-shirt cannon at them.

We don’t market our work with a megaphone. We market over proverbial cups of coffee — one cup at a time.

Sometimes we do our best work when it doesn’t scale — in the one-off thank you emails and the long DM replies in the middle of the night. There’s a real person on the other side of every sale we make — a person with real hopes and dreams, with a life, with problems just like us. This is your avatar.