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Create Your Own Perfectly Profitable Content Traffic Hub

You won’t be able to stop the traffic if you wanted to, and you won’t want to…

{Below you’ll find an only slightly edited transcript of a recent webinar show. It will read a little bit differently than most articles. You can catch the original webinar show here.}

Welcome everyone to a very special Smart Content Income webinar show. This is Jeff and your host. We’re broadcasting live from our virtual studios here in North, lot of miles, North about 50 miles North of Atlanta, Georgia, and the foothills of the North Georgia mountains. And our topic today is behind the scenes of my free traffic machine.

When I call an F T M you’ve heard of ATM’s, right? Well actually FTMs when built and used right? Without more money then ATM. Is that not amazing? Okay. This is your first time with us. Welcome. Glad that you are here.

You’re wondering why you ought to listen to me about this stuff. Got this yesterday by a former student. Who’s now a colleague and friend Felicia Slattery. You know how Facebook does your memories? This one popped up to her and she sent it to me April 21st, 2008 that’s 13 years ago. Folks, Felicia Slattery is listening to my mentor, Jeff Herring on a tele-seminar.

So I’ve been doing this awhile. I have a little bit of experience, maybe even seasoning for this.

Now one of our sponsors is Your Perfectly Profitable Content Traffic Hub. So you can build a prospect and profit pulling machine.

We have a charity sponsor lighthouse family retreat, a local Atlanta organization working with children and families living through childhood cancer. And we work with them all year. And then from spring to summer, take them on restorative retreats. So later on, when you invest in yourself, you won’t only be investing in yourself. You’ll be investing in them because a portion goes to that sponsor and that charity.

Here’s what we’re going to do.

You’re gonna discover strategies. I’ve never shared before I call the first one, stumbling into something great. Then couldn’t stop the traffic if I wanted to. And by the way, neither will you an insider look inside, insider inside the FTM free traffic machine. How to build your own profitable FTM, how to make it your FTM. Evergreen should be taking that out of there.

How to make your FTM evergreen, your next FTM success steps as always. We’ve got a genius tip for you and just like all my events so much more. If you are ready to go, just give me a great big yes. In the chat while I take a sip of water here. Thank you for all those yeses. ADA weighing in here.

Now, when you stay until the very end of this show, I’ll give you an FTM genius tip. That is always simple and powerful, always simple and powerful. And here’s a hint. It’s a new way to get everything you want online, all the good stuff that’s there for us to have online. Here’s how I get it. Here’s how you can get it.

So, Hey, listen, we live in a world of distraction. And if you’re on your computer, especially if you’ve got three screens up like mine and my phone on a stand and my tablet on a arm, there’s lots of things you can look at just for the next 45 minutes to 60 minutes. Ignore all that stuff and focus here because if you’re an online entrepreneur content creator,

author, or coach, and you’re serious about creating multiple profit centers with your content hubs, the next 40 to 65 minutes will change your life. Imagine it’s thinking about your life. Imagine what your life will be like when you can create your own free traffic machine or machines create as many content hubs as you want or need. How about when this gets you in list streams of traffic and profits folks,

I couldn’t stop them if I wanted to and I don’t want them to. And I believe that’ll make a difference for you and your family and your business. So let’s start off stumbling into something. Great. Now this first one I’m going to share with you. I stumbled into, I had no idea of its existence. And then the second two, I will show you.

I went looking for after learning about this one, come back with me to the spring of 2005, 16 years ago. And I’m a partner in a practice bill group. And once a month, we do a training for our members. A training Ella seminar shows you how long ago. That was my partner. David asked me to present and to take a look at the columns I’d been writing for 10 years and see if there was a pattern that we could teach people.

On that call one of the students, not, you know, one of the leaders, one of the students told me about something called Ezine Articles. It was a place where you can put your content and other people come there and click on the links to join your community and to buy your stuff. And also had gotten better people that couldn’t create.

Content came here, took your content, put it on their blog with your links. I’m thinking I’ve got 600 and something articles. This is heaven. And I spent a lot of time taking those from newspaper clippings into articles. And thank God they’ve got became one line. And that made it a whole lot easier, right? And from about 2005 to 2011, this was the place to be put up a piece of content.

You got all kinds of traffic. A good portion of my early business was built off of doing this. And then some Google things came along and changed some things for them because you see in the search engine, it says enhanced by Google sounds good. Doesn’t it? The problem was they were dependent on Google.

Now, when all those Google changes happened, easy and articles was, was approaching and getting into the top 100 websites in the world, sweet place to be in. But because they were dependent on Google, this really messed things up and the traffic pretty much dried up. What I learned from this, from stumbling into something great is that part of my job online in serving all is looking for something great.

So what I, you know, what I’ve done since e-zine articles is look for all the other places that do this for you, that you can build your business off of. One of them I found was called and is called LinkedIn publishing that you may not know this, but LinkedIn has this whole publishing arm where you can put your articles too.

I mean it was an upgrade from easing articles in that you could have graphics over there and put in video pretty cool. So there’s a few of my articles over there that have been repurposed from the next thing I’m going to show you. This was pretty cool for while. Unfortunately, LinkedIn did not make it important on their website and they kept changing it.

And even though it still brings me, eh, a tiny stream of traffic, it is not something I would depend on. Now just like my relentless search for the best barbecue ribs in the world. I’m also on a relentless search for the best places for you and for me to publish your content.

And I found a place where, because of doing this because of building these because of repurpose in this stuff and building these traffic hubs, he’s content hubs, I can’t stop the traffic, the highly qualified free traffic from coming into my world. I neither will you be able to stop it nor will you want to.

Now let’s take an insider look inside my free traffic machine, and then we’re going to, we see the screen capture here, but we’re gonna look at the actual thing in a minute and how to build your own free traffic machine.

If you were interested in building your own free traffic machine and your own content hubs, give me a yay or nay in the chat as we dive in to showing you how this works. All right. Thank you for all those Jays. Wendy gave me a chirp she’s channeling, one of her birds. All right. That’ll work. All right. Now what’s going a little bit too far here.

Here we go. What you’re looking at is a website. That’s not even really out yet. Rick, thank you for that. Yes. This will launch on May 1st. Now watch what happens when I click on my blog link, it goes to my blog. What do you know? But doesn’t that look a lot like this?

I mean, in the theme and the graphics and the colors, the saying, but this is not my site. This is a place called medium.com that you’ve heard me talk about before, but I’m bet you, I almost guarantee you no one on this webinar or whether you’re live or on a replay, use it this way. Okay. Because I’ve creatively changed what the header can do.

And I kinda got a reputation for that is finding stuff that was built for one thing and figuring out what else it can do. So I’ve got my logo and I’ve got a little blurb and an active link here. So people come in to my profile page. Folks can go to that blog and join my list before they even read any of my content.

Okay. Now here is where it gets real interesting. Okay. All this is and somebody just asked, how long are we going to be together? 45 to 60 minutes. I’m thinking it’s going to be closer to 45, but we’ll see. This does not look like an article here. It looks like a what a table of content, but I don’t call it that I call it my content.

Now all it is is an article on Medium.com with a title and a subtitle and headings, and then fixed links. No seven links because underneath there’s one more there’s parenting when you’re in there. Yeah. Oops. I clicked on it, the wrong place. So we’ll figure that out later. Okay. So there is related to table of contents, but that’s boring.

How about a content hub? Now what I did is I just turned it article into this and pinned it to the top of my profile. You can pin articles to the top. Otherwise what shows up is the first article or the most recent article that you created, which is not a bad thing. Okay. But that’s just one article followed by one more article followed by another article.

All right. And that’s fine. That’s a good thing. But I want people to be able to do a lot more. So check out what we’ve got going on here. First, they get to go to one article illumination. When the publication on medium asked you to give them a introduction story, that’s mine. And then I have a link to a featured column.

I changed that every few days and get people to different content that I get paid for on medium for the time people are on there. Hey, Liz, welcome content marketing is my Ms. What do you know? My content marketing hub. I click there and there’s actually more links to all my different content and all the different things I teach in content marketing.

Let’s go to the content creation one, Hey, 10 of my best articles or columns on content creation. And so there’s a little blurb about each one and a link to go to that article that has a way for people to subscribe, go to my website, buy stuff now. And anybody looking at that, Hey, Marlene, and getting excited about what you can do and how much traffic you can drive, how much you can build your list, et cetera, et cetera, et cetera. And all I did get there.

And all my prospects would do to get there would be to click on content marketing and then content creation, and then whatever article they wanted to read. Now on this sub hub, I guess you could call it. There’s all kinds of things to learn about content creation, content repurposing. Whoops. We went back too far, social content, traffic generation list, building product creation, all kinds of stuff, right. Again, the way this is built is I’ve just got a column here and I’ve got links here to other hubs that have several columns on there.

Now, one of the questions I know you’re asking is how many articles do I need to do this,Jeff? Well, I’ve got over 200 over here. You don’t have to do that. My answer is four to six. Okay. You have six. You can have three links here with two articles in each and build it out from there. Cause I add to these things, articles that do well.

Now I cannot remember who suggested this on a recent webinar on, in our content creation nation. Somebody suggested, Hey, could you put a link to an opt-in there on the end of the lift? That’s brilliant. And then as I went to do it right after the webinar, as I promised I would, I thought, you know what?

Let’s not put in at the end. Let’s put it as a regular link, 21 fresh content ideas, click on that. And look, it’s an opt-in page where people can go get anyone fresh content ideas. And my list grows and traffic goes to my sites. You think that’s cool? Just type cool in the Q and a for me. And then I’ve got a section on personal development, a section on relationship and a section that’s not showing up on parenting.

Thank you for that. Cool, Marlene and others. Okay. So the how to of this basically is you create an article likeness with links to other hubs, and the other hubs can have links to sub hubs or links to articles. And that’s all there is to it. Now that’s the simplest version of what I’m doing. I’ve been doing this for about half a year now.

And I discovered somebody that was doing it on medium. And then I thought, this is a great idea. And like I often do while I’m researching things and find cool things people are doing, I grabbed it and made it better.

So this is really all you do. And at the same time I have learned in the last six months, half year, so many little things, this is the third iteration of mine.

There’s so many little things that make this work from the moment I started one, the first one and through every change up to the one you’re looking at, and it’s about maybe 10 days old, it has increased my traffic. It has increased my list community. And then it increased my profits.

Both from medium time spent on my content because think of all the, you know, somebody gets on here and there is a lot. They can go look at right? You want the same thing. And then they opt in to my community and then they buy things from me. It’s a, it’s a pretty good deal.

Anybody out there want one of these yay or nay in the Q and a please, if you want one of these, because it’s a good thing to have. All right. We’re starting to scroll here. Lots of yeses here. Good, good. Now that’s the how of it? Let me show you a couple more things in the, on the slides. Cause one of the things you want to do is make this evergreen, right?

You got a glimpse of how to build this, okay? To make it evergreen, you feed these machines. Okay? And you feed this machine, this free traffic machine, these content hubs with two things, you feed them with content. Okay? You put content in there and then you feed them with traffic.

Now, one of the ways you feed them traffic, that’s the next question, right? How do I get eyeballs on this, Jeff? Okay, let me show you. I’m going to, I wasn’t planning on this. So this is an extra cool bonus just because it’s you guys. Okay. Give me, give me a niche. I’ll do the first niche that you type into the chat here. Giving me a niche.

Wellness. Okay. Marlene let’s click on the search or the search bar. There it is. Search type in wellness. Okay. Now what this search brings up, Marlene is stories that have been written about wellness. People that are either writing about wellness and are interested in wellness, publications on the topic of wellness and the best tags or keywords to search for and to use on your content kids.

This is a gold mine, click on people and they’re starting with the top person. Okay? Look at that. Katie corrects on here and look as you scroll down. Okay. Now, if I was interested in wellness as a niche and wanted to build my list, what I would do is come here and start following these people. Okay?

Now the people that have a green ring around their picture, that means they’re a paid member of medium. They pay a whopping $5 to do that a month or 50 bucks a year. If you don’t become a paid member, you get to see five or six articles a month. You get to become a pick, you become a paid member and you get to see all of it and do all your research and connect with all these people.

And it’s not an affiliate thing. I don’t get a thing. I don’t get an affiliate link out of that at all. When you do that. Okay. But what I’m looking for are the people that are in the green circles. Cause they’re the ones that are serious, okay. Because they’re paid members. And so I would follow jewels and I would follow Alexandria and I would follow Maria and Steven and Zach and Chris and Lisa and David and folks.

This just keeps going watch down here in the corner. I’m trying to get to the end, see in the right-hand corner where it just keeps going. Okay. A certain percentage of those people that are as interested as you are in your topic will follow you back. You have just built it audience on medium. I go through here every day under one of my keywords.

So I can come up here and type in as you saw as one of my links on my traffic hub or content hub content, whoops, content creation. Okay. It returns. Well, Hey look, who’s number one for content creation on medium. I’ve heard about this guy, have you? How about that?

So we’re not going to follow him, but look at all the people I’m following. Okay. And I’ve not followed the people that don’t have the green circle, unless I’ve learned something about them or read something about may look at their Timo Auckland. Okay. And all the Kathleen gage, another colleague. All right. And so this is a great way for me to search people that are into content creation.

How about content repurposing? Look at their, I know that guy too, and there’s not a lot of people there and I’m the only one with a circle. And she’s a, she’s a good content re-purposing person I’m going to have on my podcast that launches in may. How about how bout, how bout, how about pick, talk?

All right, well look at this. Okay. So I’m going to follow Brooke and I’m going to follow Josh and I’m going to follow Nikko and Michael and Marty, and a percentage of them will follow me back and they’ll learn about content creation from me. Some of them will become customers.

So before you even drive any traffic to your blog, to your website, to your sales pages, you can build an entire following over here. Okay. And then with publications, like illumination that have like 94,000 members, you can get even more focused. Right? So that answers the question that I knew was out there about how do you feed the machine? How do you drive traffic? That is one way to do it now. How are we doing so far?

You’re getting good stuff. So if you can use, here’s what we’ve covered so far stumbling into something great. Couldn’t stop the traffic. I wanted to an insider look inside the free traffic machine, how to build your own profitable traffic machine. Thank you for that. It is anxious to try it. Well, you’re going to learn those Marlene, how to build your own profitable FTM and how to make your FTM evergreen.

And what’s still to come is your free traffic machine, your content hub genius tip that is simple and powerful and is a way to get you everything you want online. So here comes the question we always asked if I delivered so far yay or nay in the Q and a please have I delivered so far knowing that there’s still a genius tip coming.

One is genius templates for all. We do a 497 fill in the blank value. Okay. You got it. Laid out from there. It ends writer’s block and staring at a blank screen forever. You just fill in the blank bonus. Number two, done for you one day marketing plan.

You want an in so bad, but that 97 a month just wasn’t, you know, inner pay pal account right then. And she didn’t want to get in and then have to leave. You know what she did. She went to her PayPal account and she went through all the things she was paying monthly on and canceled them until it added up to 97, which I think is a brilliant thing to do. And what’s funny is scrolled a bit more, clicked, a couple more deletes and came within $20 of my goal. The last subscription was one of Jeff’s groups. She canceled the $20 a month group of mine to get into migrant. Okay. Boom. I joined content creation nation without spending an extra dime.

I just think that’s a brilliant, brilliant way to do this. And for those of you that are going, how can I do this? Theresa has blazed the trail for you that I think is brilliant. So I asked her to write this up. You’ll see this again, probably in an article I’m probably in a, in a podcast interview. All right.

So total package value, old training value, four 97, total bonus value, six 94, fast action, huge super bonus value. Nine 97, total package value. 2188. Don’t get scared. Cause you’re thinking if it’s all this much, how, what is it just, it’s going to be out of reach Jeff. Can’t wait to work with you. And about 167 hours from now, whenever I want more of these great things, subscriber, sales, traffic, profits members, audience, all the good stuff online. Here’s what I do. And here’s what I’m going to show you how to do. I work my machine.

I work my free traffic machine. I work my perfectly profitable content hubs, and this is how you do it. What do you think? You feed this machine over here on the right. What do you think? You feed this machine to make this go, boom, you guys are paying attention, feed it content in all its forms, text, audio, video graphics, all his forms.

And when I create that one day marketing plan for you, you’ll see many ways to do this. Now I want to done with you. You get a week on the done for you. You get a month. So you know, but you know, that’s up to you. I’m not going to push it hard. So I liked this graphic. This may end up being seen in lots of places, but I think that’s a pretty good genius tip.

Whenever you want more subscribers sales, traffic, profits members, and audience feed this machine content [email protected] slash FTN $97 backstage pass. After this course is complete. Next week, the price will go up to at least one 97 and eventually probably four 97 or more again, here’s how we’re doing it.

Create your profile invitation, create your content hub, feed your perfectly profitable content of do it all with my genius templates and step-by-step guidance, genius templates bonus one a one day done for you marketing plan. That will keep you busy most of the day. The first time you use it. Okay. Trust me on this and a whole entire month in the content creation nation, nation members. Hell these good folks, why they should join total package value. Total total training value is four 97.

Congratulate everybody that’s coming on board. Total bonus value, 697 bath action, huge super bonus value. Nine 97 total package value 2188, eight instead of just joined. I like that. Okay. All at the link in your chat and on the screen, content does.com forward slash FTN after and others who have joined are being given a couple of links. One is to join.

Actually, I think I did create a Facebook group to this, and then I decided to do it a different way. So we’ll switch that up for you and also a link to join the nation. That’s where all you’re getting and Hey, that’s our last flight. Cause that’s something I did somewhere else and just left it there for, for something else.

Okay. So there’s everything you’re getting for the $97 backstage pass, create your prospect, pulling profile, courage, prospect pool, and content hub, and profit pooling for all those things too. We purposing strategies how to feed the machine profit strategies and a custom marketing plan.

Everything will be recorded and be in your members area. By that night, it’ll be in the Facebook group. When we hang up, Hey, Steven, it’ll be in your, in your members area by that night folks, it just doesn’t get any better than this. It really, really doesn’t.

And as always folks go use stuff because as you’ve seen it flat out works and we will catch you on the inside.

BONUS: The Video Experience

Now let me take you by the hand, using my Genius Templates, and take you step-by-step through creating your own Perfectly Profitable Content Traffic Hub.