Summary

Jeff Herring discusses leveraging promotional content to create profitable digital products without the need for new content creation.

Abstract

Jeff Herring's article emphasizes the concept of the "Content Profit SuperPower," which is the ability to turn promotional content into profitable products. He recounts his experience of creating his first info product by compiling existing articles, which led to his first sale and a significant revelation. Herring stresses that content created for marketing purposes, such as articles, videos, and podcasts, can be repurposed and expanded into digital products like ebooks, courses, and mini-courses. He suggests strategies like adding video transcripts, checklists, case studies, templates, and Q&A sessions to enhance the content's value. Herring also invites readers to a free online workshop to further explore these content creation strategies and the potential for generating income through digital products.

Opinions

Herring believes that the content one creates for promotion is inherently valuable and can be transformed into a profitable digital product.
He advocates for the repurposing of content, such as bundling articles into an ebook or expanding a single article into a comprehensive course.
Herring is confident that by understanding and applying the Content Profit SuperPower, individuals can significantly increase their earnings.
He promotes a DIY approach to content creation, encouraging readers to use their existing content as the foundation for new products.
Herring values the Medium platform and its community of content creators, suggesting that readers support the platform and its experts by subscribing.
He endorses an AI service, ZAI.chat, as a cost-effective alternative to ChatGPT Plus (GPT-4), indicating his support for accessible AI tools for content creation and marketing.

Profitable Content Profit Tips

Create Your Content, Create Your Profitable Products

This Content Profit SuperPower allows you to create your profits when you create your content

The last time we got together you discovered both how I created my first info product and the Content SuperPower that was revealed to me that night. You can catch the mercifully brief article training right here.

Today I want to take you deeper into this Content SuperPower so you can get it, use it, and profit with it!

The Content Profit SuperPower

I created my first 7 chapter ebook by bundling together 5 articles I had written to promote my practice. In addition to getting my first sale and realizing this stuff works, here’s the secret that was revealed to me:

When you create your promotional content you’re also creating your profitable products!

Read that again and let it sink in: “When you create your promotional content you’re also creating your profitable products.”

Here’s what I mean:

When I created my first ebook I did not create any new content. I collected 5 articles on one specific topic and bundled them together.

Another way to do this is to take an original article and expand on it. These are just a few of the strategies my client community and I use every day:

Create a video
Add a transcript of the video
Go deeper into the topic
Add a checklist
Add a case study
Add templates
Add a Q&A Session

That’s a great mini-course on a topic right there. Expand it a bit more and you can have a larger course.

Bottom Line?

Every article, video, podcast, etc. you create for promotion contains the seeds for a profitable digital product.

Get this and you can really take it to the bank!

Bonus Tip: I’m going to show you exactly how to do this in a free and mercifully brief online workshop called “The Content Cash Flow System: Master the 7 Content SuperPowers!” Visit here to get in!

About Jeff Herring

“I Traded My Couch for a Mouse”

How a Counseling Psychologist Became One of the Good Guys Online

medium.com

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