15*15 CREATIVITY EXERCISE SERIES — 5

Create 15 brand names, logos, and advertisements for 15 businesses

This is your opportunity to go on creative adventures of branding and advertising

In this series (15*15), I design and present you 15 adventures and challenges in 15 days. I am developing these challenges in real-time — I hope you do enjoy and benefit from these exercises.

The goal of these challenges is to help you expand your imagination and exercise your muscles of creativity. This is the 5th day and 5th installment of that series.

You can find the previous installments here:

Our fifth-day challenge is to create 15 brand names, logos, and advertisement slogans for various businesses.

Your goal will be to brainstorm and create brand names and advertisement slogans that will help elevate that business.

Your Challenge: Create 15 brand names, logos, and campaign slogans

In this exercise, you will think like an advertiser and marketer.

In order to enable you to dive into different worlds, I have tried to choose a wide range of businesses, industries, and products.

You will create a brand name, a logo, and a slogan for each business in the poster below (antique store, barbershop, coffee shop, dance studio, pet store, yoga studio, wedding organizer, drones, socks, bagels, self-driving cars, cupcakes, mobile banking, budget airline, and perfume).

Resources to get you inspired

If you want to learn more about how to design a logo with a good tagline or slogan, please look at the following guides to get you started:

Here are some further suggestions on creating logo slogans:

If you want to get inspired by the slogans of top brands, please check out the following articles:

Now, it is your turn.

Please create a brand name, a logo, and a slogan for each business or product below.

Feel free to draw, visualize, or doodle your ideas.

For the purposes of this exercise, please do not delve into too much detail for each business. Aim for 4–5 minutes of thinking/brainstorming/copywriting for each business. You do not need to develop the project fully. Try to create the minimum viable brand, logo, and slogan (you can think of some bullet points or just a snapshot). If you want to go deeper, leave it for later.

If you do not have the time or the will to complete all 15, you can choose and develop your ideas for several businesses for now, and leave the rest for later.

You will benefit a lot from exercising your creative muscles and getting out of your comfort zone. If you do the exercise above, you will strengthen your creative muscles 15 times. We need to give our brain creative challenges every day. If we make this a habit, the process will help us rewire our brains to be more open to creativity.

It is important to start small and treat these exercises as play. They are small experiments in imagination. They work much better if you stop judging your ideas and obsessing over feasibility, quality, or depth. All projects start with small steps. Small actions are all that you need to get started on these projects. You will instantly jump in the water without thinking. Thinking too much hurts your creativity because it paralyzes you. Every creative or entrepreneurial act starts with taking a leap of faith into the unknown. Each time you jump into the unknown makes you more adventurous, open, and creative.

I will finish today’s post with two wonderful videos on advertising: An inspiring masterclass and a very insightful documentary (Art and Copy).

See you in the sixth episode of this journey tomorrow.

I hope we can learn from the secrets of advertising to be great communicators and good storytellers.

Fahri

Fahri Karakas is the author of the Self-making Studio. You can explore more here.