Crafting the Perfect Pitch Deck for Any Startup
How to create the perfect pitch deck for presenting to potential partners and investors
There is extensive advice available on creating the ideal pitch when seeking startup funding from investors.
However, as an entrepreneur over the years, I’ve learned to develop pitches both when self-funding as well as presenting to potential investors.
It’s crucial to first realize that the purpose of any pitch goes beyond just showcasing your passion and belief in your business. More importantly, you must demonstrate the potential for a solid return on investment.
Early on, I learned about Guy Kawasaki’s 10–20–30 rule for presentations and pitch decks: 10 slides, 20 minute presentation, 30 point font on each slide. The rationale is most pitch meetings are booked for an hour time slot. Following this rule allows a compelling, focused 10-slide pitch in just 20 minutes, leaving 40 minutes for interactive Q&A and discussion.
Of course, the length can be adjusted as needed. But it’s an insightful principle. Recently, I created a pitch deck for a new venture seeking partnerships. Below is the framework I followed:
Slide 1: The logo prominently filling the slide. This displays while everyone gets settled before the pitch begins.
Slide 2: A powerful, succinct statement establishing the purpose and value of the meeting. What would catch the audience’s attention and align with your pitch?
Slide 3: The “Why” — what problem or need does your startup address? Convey the market opportunity and why partners should work with you.
Slide 4: The Solution — how will your startup solve the problem and satisfy the demand?
Slide 5: Visual representation of the solution. Could be a product photo, screenshot, workflow diagram, etc.
Slide 6: Business Model — how will your startup generate revenue and structure transactions?
Slide 7: Operations Flow — illustrate the customer journey from initial awareness through purchase and follow-up. Avoid too much complexity.
Slide 8: Customer Interactions — provide specific examples of how customers would engage with your business. For my pitch, I used four detailed scenarios.
Slide 9: Forecast — project realistic first year financials including revenue, expenses, and profit. Show the potential return on investment.
Slide 10: Organization — share leadership team and roles, especially if seeking significant funding.
Slide 11: Growth Opportunities — optional slide highlighting how the startup could scale with success. Ensure it aligns logically with the initial model.
Slide 12: Pilot Option — potentially offer a test or beta partnership opportunity to gain exposure before full commitment.
It’s essential to leave your audience wanting to learn more, so don’t overflow the pitch with every minute detail about operations or financials. There should be ample room for engagement and discussion once you’ve made your core strategic case.
In the coming months, I’ll share more in-depth insights on crafting the perfect pitch.
Please let me know any feedback or questions you have on developing decks that win over investors and partners!
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