Comments And Consistent Content Quality!
Give readers a reason to trust you!
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What you will learn from this article
Quality with your online content.
Maintaining quality with comments.
Find what people are looking for.
4 Key elements of quality content.
The importance of presentation.
Quality with your online content
Content quality, timing, and consistency are of paramount importance because those are the only “shortcuts” to growth. If you want to get recognized, and if you want to build trust, then you must give your readers a reason to recognize and trust you.
Your content’s ability to solve problems and offer value will determine the level of growth and recognition.
You must come up with a “unique thing”, something not elsewhere available on the internet. Therefore, copy-and-paste content might not go that far with recognition and trust.
But quality content goes hand in hand with quality engagement. If you want to get recognized at the “party”, then you need to be at the “party”! Always try offering better solutions and guides than your competitors.
In most cases, this might require months of research. That is why content quality will always outperform quantity because quality requires sacrifice and time. A lot of time!
You do not become an “expert” or a “guru” within a few weeks. Two words I am very careful about, online especially. The minute I see these in profile titles and descriptions, I tend to go into caution overdrive.
Very few “experts” and “gurus” actually know what they’re talking about. Do not be that “guru” guy, rather be the guy that solved a problem. Be very careful how you present yourself, and always be humble and kind.
The quality of your content is the only way you can stand out, from a rather large crowd. Because everyone is trying to get on the “content creator” bandwagon. Most beginners are also convinced it is easy.
This cannot be farther from the truth. Because there is nothing “easy” when it comes to out-writing, out-designing, out-performing, and out-witting your competitors. The quality of your content is your only “secret weapon”.
Lastly, before we move on to the next heading. Never lie to your readers, and never “generate” false stats. Do not ever lay claim to achievements you didn’t actually achieve!
Always be real, there is very little of “that” left in a world where most are just concerned about “how much money they can make”. It’s not about the money, it never was, and never will be.
Maintaining quality with comments
Commenting and interacting with your audience means you’re “at the party”, and you’re ready to get recognized and build trust. But for comments to be effective as a means of recognition, you need professional profiles.
Not only on Medium but “across the board”, so to speak. Faceless and incomplete profiles will attract a lot less attention, I can assure you. We are way past the point where people trust faceless fake profiles.
Audiences will only buy from you if they recognize and trust you. Good luck generating any sales without a recognizable online presence. Unless of course, you have a few thousand dollars lying around for paid ads.
When you comment, the “nice post”, and “thank you for sharing” is not quite going to cut it as far as recognition goes. Just like your content, you want to offer value.
Always add value to the topic or the article you comment on. This means actually reading the entire article on which you are about to comment. Know what you’re talking about and be recognized for that.
Never ever share any links in the comments. That is not the purpose of comments. The purpose of comments is to get targeted people to your profile. A commenting window is not a sales page!
This is why your profile on all platforms is so important. Commenting is one of the “fastest” ways to build responsive targeted audiences. But you want to preferably show your face.
Find what people are looking for
Find out what your readers are looking for and provide them with related content. Bringing us back to commenting, which is an excellent “tool” for establishing a “common need”.
You cannot offer solutions, guides, and answers if you do not know what your audience is looking for. Truth be told, this is one of the most important steps of actually making money online.
Establishing a common need. Making money online comes down to offering the right solution, to the right audience, at the right time. Not flooding every available network and platform with random products or affiliate offers.
Engage with your audience daily and be sure that your response-to-post ratio is based on engagement and not posting volume. For example, I have 68 (including this one) posts on Medium.
But I have 778 responses. Meaning commenting and clapping (after I actually read the entire article). But not only commenting on other people’s posts. But also responding to other comments.
The more you “respond”, the sooner people will start recognizing your content and value your solutions and guides. When this happens, soon after, people will start contacting you with questions.
Presenting you with the perfect opportunity to offer the right solutions, to the right people, at the right time. It’s all about satisfying a need and solving problems because that’s what most people are searching for.
6 Key elements of quality content
Quality content is not only about the content, but ingredients like time are also equally important. Anything needs time because time is the essence of growth.
In my opinion, people are searching the internet for solutions, answers, guides, and free stuff. There are 6 crucial elements for quality content listed below.
Answers To Questions.
Solutions To Problems.
How To Guides.
Free Stuff.
Time And GEO Targeting.
Timing And Consistency.
These six elements serve as a guideline though. Your job as a content creator is to figure out how it all fits together with whatever strategy you are using.
Yes, you need several content marketing strategies in place to be successful online. Creating quality content is one thing, getting quality exposure is quite another altogether.
Especially with affiliate marketing, GEO targeting is really important because it establishes affordability. Promoting the wrong products to the wrong audiences completely defeats the purpose.
The importance of presentation
Presentation is the art to turn a scroll into a visitor, a visitor into a reader, and a reader into a buyer. This is done by maintaining curiosity with things like image design.
In any feed, the “feature image” or usually the first image in your article will be used as a thumbnail. But when you use text in an image design, you must focus the text on the centre of the image.
When your content thumbnail is displayed on mobile devices, and in some platform feeds. The image will get cropped from the sides. This might partially cut off your “message”.
Your design “message” must create enough curiosity to force your reader to stop scrolling. Focus on addressing a need and offering a proven solution without any sales pitching.
The title also forms part of your presentation, AKA — that which your visitor sees first. But also your chance to prove yourself, the thumbnail and title must create curiosity.
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