Content is all about Trust. Trust is Personal.
“Bias in Others’ News a Greater Concern Than Bias in Own News”
This article from Gallup (illustration above) confirms what we wrote in December 2018
While distrust is general, trust definition is personal.
Bias perception is getting worse
In the highly recommended “Knight Foundation: American Views 2020: Trust, Media and Democracy“, subtitled “A deepening divide”, we can read:
“Nearly three-quarters of Americans say they see too much bias in the reporting of news that is supposed to be objective as “a major problem” (73%), up from 65% in the 2017 study.”
Bottom line: Use Content you Trust to make decisions you gonna trust.
TrustedOut is all about defining the content you trust and getting it to ensure total brand safety, maximize ROI, feed your analytics tools, keep your organization up to date…
