Content Creation | Content Marketing | Content Confidence
Content Confidence: 3 Secrets for Niche Profits
Content confidence changes everything…
“Content Confidence allows you to write your own ticket online.”
Bold statement, I know.
But true.
Because when you master content, you can pretty much do anything you want or need to online.
Why?
Because online business is built around content. So what not master it?
3 Secrets to Content Confidence
Secret 1: Content Expertise
You have expertise in a specific area. You may take it for granted and think:
“Yeah but doesn’t every one know this?”
The answer is a resounding NO!
You don’t have to know everything about your niche or topic. Just more than those you are leading.
I learned this in a powerful way years ago when I was a counseling psychologist. I was sitting outside of a court room, waiting to be called as an expert witness in the penalty phase of a murder trial.
I was extremely nervous. Extremely.
An attorney friend of mine saw me and after I explained what I was there for and that I was on the edge of freaking out, said to me:
“Here’s what you need to remember Jeff. When you walk into that court room, you know more about your expertise than anyone else in the room. Even the judge.”
Secret 2: Content Practice & Personality
The only way to master something is to practice it.
A lot.
Getting good at content creation requires creating lots of content.
Often.
Very often.
And add your personality.
You don’t have to be funny.
You don’t have to drop f-bombs.
All you have to do is bring…
YOU.
Secret 3: Content Delivery
The third Content Confidence secret is delivering your content to your ideal clients as often as possible, in as many forms as possible.
Part of my job for going on 14 years now has been to keep up with the best places to deliver your content online.
The best place I have ever found to do this is called Medium.com
Medium.com is an authority platform that gets your content in front of millions of your ideal clients.
And when you join their Partner Program, Medium.com pays you to deliver, promote, and repurpose your content.
To put some more “hands & feet” on this notion of Content Confidence, you’re invited to a brand new live training, not a webinar, but a “Liv-e-nar” called:
“Content Confidence: 3 Secrets for Niche Profits”
Whether you catch it live or on demand, you’re invited to grow your “content confidence” with these 3 secrets when you visit here
Remember at the beginning of this column I mentioned I used to be a counseling psychologist?
Here’s the story of how I reinvented myself and my business at 47:
