The Best Marketing Strategy for Writers and Business Owners

It’s simple: staying consistent

There is a reason why Apple is the largest tech company in the world. There is a reason why Tesla surpassed the valuation of Ford and GM combined with far fewer cars sold. There is a reason why McDonald’s is one of the largest fast-food chains in the world. And the reason is that they stay consistent with their message and values.

Apple has always valued simplicity and beautiful designs, and they always deliver on that. Tesla strives to make the earth greener by producing electric cars that are as fast and even faster than combustion engine cars, and they have delivered on that. And McDonald’s has always strived to serve its customers in a fast manner, and they deliver on that for the most part.

These companies and other big, successful companies like them stay consistent with their message and values, and they base everything they do around their core values and message.

For that reason, you need to also stay consistent with your message. Whether you’re a business owner or a content creator, you can always get value out of staying consistent over the years.

Build a community

Consistency makes us feel comfortable, it’s honest, and it keeps customers happy. Consistency is the key to growing a community. It invites like-minded people to come together to create a community based around a sense of belonging and contribution.

Consistency doesn’t mean you can’t ever change. Change is good. But, you need to make sure you don’t change what you stand for. You always need to remember what your values are — the ones you set out at the beginning of the journey — and you need to make sure you keep your message consistent based on those values. Because when you’re consistent with your message, people feel like they’re part of your brand and your community. They know about your cause, and they grow and evolve with you as time goes by. Most importantly, they know you’ll be there for them when things get hard.

In a world where things are inconsistent and uncertain like they are right now, consistency makes us feel as if things haven’t changed all that much. It shows us that the services, products, brands, and companies we love and have supported over the years are here for us. That makes us feel good.

Make promises you can keep

Today, honest marketers are needed more than ever before. Honest marketers make a promise, keep their promise, and they admit when they make mistakes.

Honest marketers are those who create a sense of belonging in the community. They make the members of the community feel valued and heard by keeping their word and delivering on their promises over time.

In an uncertain world, it feels good to know our support systems are still in place.

When you tune in to watch your favorite YouTuber, you feel a sense of comfort and support from them. When you see them sharing your struggles and going through the same things you are, you feel a little more comfortable.

When you read articles from people all around the world who share the same concerns as you, things all of a sudden become much more tolerable.

That creates a rich community, it creates a sense of belonging which we all need and desire. And that’s what marketing is all about.

Honest marketers don’t hide from the truth. When things are uncertain, they admit it, and they use that to bring people closer together. They admit they don’t know all the answers, but that together, we can find the answers we’re looking for.

Show up often

Most important of all is showing up, and showing up often.

As Seth Godin says, “Leadership doesn’t simply appear when the script announces it does: it is the hard work of showing up when we’re not expected to, of seeing what’s possible when few are willing to believe.”

Our job as marketers is to keep showing up with a consistent message, delivering on our promises, and creating a sense of comfort and belonging in our community, no matter what the state of the world may be.

We must always be there to remind our community things are going to be okay and together, we can get through anything.

The takeaway

Remember, as a writer, part of your job is to market your writing to the right audience. And the best way to do that is by keeping your message consistent and sincere.

Strive to build a rich community around the things you value and keep showing up for your community. Strive to give back to the community more than you get from it and you will be amazed by what you can achieve and create.

Thank you for reading this story. Follow me on twitter @TheRealAsch and share your thoughts on the article with me 😊