Complete Guide to NFT Marketing and Promotion 2022
High impact NFT marketing strategy and promotion
Do you have NFT collections but no sales? You plan to create a collection but you don’t have a clear vision on how to market and promote your art? Relax, this guide is for you.
Creating and selling NFT is similar to any other product or service. Every day the number of artists and collections is growing and platforms get more and more traffic. This means that your chances to be seen are reducing and you need to stand out from others with your unique NFT marketing strategy and promotion.
But before talking about your NFT marketing and promotion there’s a truth you need to understand. Never create an ordinary NFT art or collection. Why someone would purchase it?
Instead, you need to be unique, to stand out from everyone. Your art should tell a story, should contain something that no other collections have. What idea does your nft contain behind the art? Or maybe it needs to be super cool that looking at art people will connect emotionally. On the other side, a lot of things are relative in the niche.
∘ Why should you start promoting your NFT Collection ∘NFT marketing, and promotion. · Free ways of promotion ·Paid promotions ∘ Resources · Key Takeaways
Why should you start promoting your NFT Collection
If your goal is to increase the price of your NFT art, if you want to sell art and make big money, you must promote it. Even if you have outstanding art and collections no one will pay big money if you aren’t famous if you aren’t an authority in the NFT world. And by saying big money I mean millions of dollars.
Consider the example of Mike Winkelmann. Better known as Beepl. He is a wonderful artist, a guy that didn't give up and worked on his Instagram for years. Eventually, he became known, especially when he sold his art for 69 million USD. Today Beepl is one of the most famous influencers in the niche.
Now let’s talk about NFT marketing, and ways you can promote your NFT.
List your drop to the calendar (free)
Luckily there are NFT calendars where creators can list their drops. Calendars help creators and buyers connect to each other in the easiest way. One of my favorite calendars is NFTdroops. It has the simplest design, without distracting ads. A place where people spend time browsing NFT events.
Definitely check NFTdroops, and list your drop within a minute.
Social Media (free)
Twitter and Instagram are the most effective social media you can promote your NFT.
What you can do on Social media?
- Consistently create and deliver high-quality content
- Join communities and share your art there
- Use twitter spaces and talk about you do
- Host a giveaway
- Contact with similar people for inspiration
- Know your target audience and their motivations
Initiate the collaboration
Team up with musicians, fashion brands, celebrities, animation studios to release Collections.
This way artists enhance their artwork with the aid of other professionals. Plus artists and celebrities exchange their audiences helping each other grow and be known. This strategy is not about monetization but recognition.
Don’t give up on this journey, don’t stop reaching people. Remember! The person you are looking for is looking for you too.
Use themed groups on telegram and discord
Joining themed groups is another effective way to promote your NFT. Here the most important thing is to not spam every 5 minutes. Don’t do like others. Try to find something different and unique.
How to Set Up a Discord Server
All these strategies take time and energy to accomplish. Now let’s discuss paid ways of NFT promotions. And the result you’ll feel immediately.
Get to the featured drops on the marketplace (paid)
This kind of promotion should be discussed with marketplace admins. Some marketplaces have a separate page of featured NFTs. This means that you'll get more attention than others inside the marketplace. In addition, you may be shared on their social media accounts too. You feel yourself a VIP right?))
Get to the newsletter
Most marketplaces, media, and other crypto platforms send newsletters several times per week. What are you going to do? Simply reach them out with a request to add your drop in their upcoming newsletter. It’s likely a paid promotion and depends on marketplaces. The bigger the marketplace the higher will be the service price.
Include influencers
Do you need social proof, awareness? Want people to talk about your art? Then the biggest impact in your NFT promotion you’ll feel when you include influencers. Find authority influencers and start collaborating with them.
Finding influencers don’t consider only followers. Pay attention to their content, what engagements they get from the audience, how they deliver the promotion etc… In short, pay attention to details.
Let popular media talk about your drop
It’ll make a huge impact when you write an article about your collection and distribute it on popular and themed media. It’s a paid promotion, but if you can’t afford such NFT promotion you can write articles on medium. It’s free, in addition, Medium has high domain authority. This means that your chances to rank on Google are high.
To rank high on google, research and discover high volume but low competition keywords for your article. Keyword research should be implemented before writing an article.
To reduce your valuable time, I’ve created a list of resources that’ll help you.
Top NFT Marketplaces
Top Discord servers
Top NFT blogs
- AirNFTs
- NonFungible.com
- OpenSea
- NFT Plazas
- NFTically
- Crypto.com NFT
- Financial Times NFT
- NFT Culture
- Metaversal
- Play to Earn
Top NFT influencers
Key Takeaways
- To get better results, creators should devise a marketing strategy for their NFT project first.
- The process of building a community is a marathon that requires artists to stay connected through a steady stream of activities.
Today I’ve tried to provide everything you need, to market and promote your NFT. Hope the article was helpful. Let me know what you think about this.
What are your challenges? How do you sell NFT?
If you are interested in NFTs and investing I’d like to introduce one of my articles written on NFTdroops. It’s a full detailed guide with Investment strategies, techniques, and tools.
