Competition research gives you shortcuts to success.
Your competition can be your greatest strategic support.
The insights, mistakes, and victories of your competitors will bear fruit that you can harvest, if you look around and pick it up.
Others who serve your market are continually learning about them. What they like, what they don’t like, what they need right now — you can think of your competition as a vast market research team.
If you’ve already read my book, Marketing Yourself, then you know there are three types of competitors: Direct, Secondary, and Indirect.
(If you haven’t read my new book yet, you can buy it here.)
Some of the best moves I’ve ever made in my business are consequences of learning from my competition.
I share a couple of stories in this brief, 2.5 minute video:
If you want to start learning from your own competition, here’s the best advice I can give you:
- Subscribe to their newsletters
- Follow them on social media
- Get the Competition Research Workbook
- Take notes