Coca-Cola Unveils the Future of Soft Drinks

Summary

Coca-Cola has introduced a smartphone-controlled contactless fountain experience to adapt to the new normal of a coronavirus-affected world, enhancing safety and convenience for consumers.

Abstract

Coca-Cola has unveiled an innovative solution to ensure safe consumption of soft drinks in the era of the coronavirus. The new feature allows consumers to pour their drinks without physical contact by using their smartphones to scan a QR code, which then connects to the cloud to access the Coca-Cola freestyle interface. This development is an extension of the Coca-Cola freestyle platform introduced in 2009, which has now been upgraded to a touch-free system. The company has recognized the consumer preference for self-service and touch-free options, providing additional safety measures such as hand sanitizers and disposable wipes. The contactless pouring system not only offers convenience and excitement but also provides the company with valuable consumer data, potentially increasing foot traffic in the foodservice industry during challenging times.

Opinions

The author believes the new feature is fun, easy, and interactive, making the routine task of filling drinks more enjoyable.
The author suggests that the feature could lead to valuable insights into consumer behavior and preferences.
There is an optimism about the potential of this technology to attract customers and boost the eat-out industry, which has seen a decline, presumably due to the pandemic.
The author poses a question to the reader, indicating a personal interest in the reader's opinion about the new contactless feature.
The article implies that Coca-Cola's approach to not requiring an app download for using the feature is consumer-friendly and practical.

How soft drinks will be consumed in a coronavirus struck world?

While some run against time to make a corona-virus free world, Coca-Cola innovates to make peace and enjoy your drinks in a pandemic struck world.

The latest offering comes in the form of a smartphone-controlled contact-less fountain experience for its customers.

The update is part of the Coca-Cola freestyle; a touch-screen fountain experience introduced by the company in 2009.

In simple terms, it allows anyone with a smartphone to pour a drink or pre-mixes by holding up their smartphone camera which auto-scans the QR code, immediately connecting to the cloud and prompts the Coca- Cola freestyle user interface with all available drinks.

The Coca-Cola team built this feature developing upon the operating system launched by the company in 2019 with a simple ideology in mind, ‘no one wants to download an app with a food-tray in their hand.’

Studies by Civic Science have indicated that almost 60% of the users prefer to self- pour their drinks and more than 40% feel safer while pouring their drink.

Coca-Cola has also given customers multiple touch-free solutions, like hand sanitizer, disposable wipes, disposable stylus pens, and more.

The feature to me seems to be super fun, easy, and interactive to use. It brings in the excitement in a not so exciting-chore of filling up drinks. The feature can also help the company gain valuable insights into user behavior, choices whilst getting people to get up and try out the latest feature bringing invaluable foot-fall in a declining eat-out industry.

What do you think about this, are you excited to try the latest feature?

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