China’s Present Future from The Past
2010 Interview with the World Of Chinese Magazine

Excerpts of the interview published in The World of Chinese (WOC) magazine as ECG President and CEO for Expo2010 @ Shanghai, China.
WOC: Why China?
“China is the marketplace for any company serious about engaging the thought-leaders and trendsetters of renewable energy in this century. Within just a few years, China has become the largest renewable energy producer, and has committed to expanding renewable energy production even further.
In 2008, China doubled its wind energy capacity for the fourth straight year, bringing national capacity to 12.15 GW, well on course to increase its wind power generation capacity to 35 GW by 2010 and to 150 GW by 2020, while solar power capacity will also likewise increase to 1 GW by 2010 and 20 GW by 2020. China’s wind, solar and nuclear power capacity is expected to provide more than 16% of the country’s electricity by the end of the next decade.”
WOC: How did you begin to notice China and become interested in engaging her development prospects?
“I first came to China in 2002 as a United Nations (UN) International Consultant in Human Resource Management to the Chinese government on behalf of its agency, the International Labour Organisation (ILO). In the years that followed, I traveled frequently and extensively to Vietnam and China (as well as Sri Lanka and Cambodia) on similar ILO assignments.
China’s rapid industrialisation and social development were unfolding at an increasingly rapid pace right before my eyes. China’s economic growth and social advancement have become irreversible, and would only improve over the years. The shape and nature of future society are impacted by every Chinese cough, hiccup, and success.”
WOC: What is your personal view of the “green tech” revolution in China?
“In the end, there is no one-only winning technology for renewable energy generation or clean technology with carbon-free emissions. Industrial players should come to terms with the fact that the technology solution to green energy and carbon-free living is multidimensional and multi-faceted.
Any pursuit for technological dominance is not only ill-conceived but is doomed for failure from the very beginning. The key challenge is not in the discovery of new technology. The greater challenge for China and the world is in the deployment of known technologies to the broadest and largest base of customers.”
WOC: What is your strategic approach with regard to China?
“Our strategy in Energycorp Global (ECG) is not new. We combined the lessons in Sun Tzu’s Art of War, Michael Porter’s Competitive Strategy, and Chan Kim’s Blue Ocean Strategy to engage China strategically through various unique collaborative and alliance partnerships with like-minded enterprises and entrepreneurs through a network of companies based in both Singapore and China.”
WOC: Tell us about some of the developing trends presenting opportunities for your companies.
“China’s need to secure sustainable, affordable and clean energy for her people is urgent and understandable. Her decision to “go green and renewable” in energy also means greater energy efficiency.
China will exceed its target of obtaining 15% of its energy from renewables by 2020. Her total power capacity from renewables could reach more than 400 GW by 2020, triple the 135 GW seen in 2006, with hydropower, wind, and solar photovoltaics making the most important contributions. This renewable power capacity might reach 2000 or even 3000 GW by 2050.”
WOC: What are the prospects of your technologies in China?
“China is reshaping the two fastest-growing green technologies both in China and the world — wind and solar power. They are also the biggest installers of wind and solar energy domestically. Chinese companies own more than 75% of the country’s market, especially when local companies can make turbines a third cheaper than European competitors. China also has a 30% share of the global market for photovoltaic solar panels used to generate electricity, and Chinese competitive prices for Solar PV panels drove down a significant 30% drop in world solar-power prices.
Partnership with Chinese technologies in local and world markets can only benefit all the parties involved. What China has done in the last few years is a jerking wake-up call. That China is spending at least US$100bn a year on diversifying their energy, pushing energy efficiency, relentlessly developing alternative forms of renewable energy, and closing their least efficient coal plants is worth paying attention to. We see these as opportunities for learning, corporate growth, and social partnerships.”

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